Class discussions Assignment Example | Topics and Well Written Essays - 750 words

Class discussions - Assignment Example Redundancies are sometimes relayed through emails. This often lead to confusion amongst staff members not knowing the reasons for these actions and whether they are likely to be next in being fired. Personally I believe that there are ways in which communication in an organization can be effectively relayed and avoid misinterpretation and misinformation. Being a senior staff in an organization, I would engage my colleagues in face-to-face discussions. In an organization, this means that staff meetings are important and allow staff members of various levels in the organization to freely express thoughts and ideas on how to improve the organization. Listening Listening is defined as the act of making an effort to hear something. Recently I discovered a weakness in my listening ability, which really cost me. My boss called me into his office and requested me to re-submit a report based on an earlier fieldwork that I had undertaken, but since I did not take the time to listen I thought t hat he referred to a report based on a previously finished project. Since I had not yet finished writing the report and did not want to appear lazy, I rushed on my desk and quickly typed the rest of the latest report without proper usage of words and emailed the report to the boss. He later called me and told me that he wanted a previously done report and that since I had gone an extra mile to submit the latest report, he would go through it. I went back to my desk and resubmitted what he had asked for. The following day he summoned me to his office and told me that the latest report was shoddy and that was unlike me. You can imagine how it tarnished my good records. Electronic messages Electronic messages are messages relayed through electronic means. Emails are example of electronic messages. Recently an internal memo was sent to every employee in the organization indicating that the management had decided to scrap the evening office tea in order to cost cut on the organizations s pending budget. I jokingly typed an email with the intention of sending it to my colleague who is also a friend. The email read [the next cost cutting strategy would be for us to take turns in guarding the gate]. I accidentally entered the [send to all] button and the message reached the senior management. After twenty minutes, I received an email from the human resource warning me against inciting staff members. You can imagine how it felt. Personalization of systems System personalization is designed to suit a user’s preference and function. windows 7 has recently come up with the latest versions with improved capabilities. For example, previously it was only possible to use one wallpaper on the desktop. Users who wanted a rotation of wallpapers would require installing a software program that would swap wallpapers in regular intervals. Windows 7 now comes with an option to use multiple wallpapers that rotate automatically depending on a user’s mood. Personalization based on language preference can be instrumental in enabling users speaking different languages to translate and understand information being relayed (Panek, W and Wentworth, T, 2010). Some of the common features present in all the three windows 7 editions include improved desktop navigation and home group. The new desktop features include a retooled taskbar that is redesigned to help the user work smarter and cut clutter. It also

The Effects of Diversity in Communities Essay Example for Free

The Effects of Diversity in Communities Essay The concept of diversity in communities includes several nationalities in different fields; thereby the communities will have many advantages. One cause of diversity is immigration. People travel to another country since they are searching for better life in jobs and educations. If immigration law in any country eases regulation for immigrants, the numbers of immigrants will increase. In fact, there are several effects of diversity in communities. The most important effect of diversity is eliminating the discrimination in the community. If the communities have only two races such as black and white people, discrimination will absolutely be exist. Everyone knows the tragedy of the discrimination in every society like civil war and crisis in economy. On the other hand, if there are several races, religious beliefs and political beliefs, the community will adjust to the diversity in every moment of life. In the time, people will deal with different nationalities in market and schools. As a result, the community will live a peaceful life without any problems. Another significant effect of diversity is sharing cultures. Everyone is curious of knowing other cultures. In fact, diversity is a great opportunity of sharing cultures, such as food, religions, languages and history. For example, citizens in the USA can find China Town and Indian village, which have a variety of food, juice and museums, in every big city like Washington, New York and Chicago. As a consequence, citizens go to these towns because they are available in the place where they live. In addition, they might travel to these countries if they have an appropriate chance. More importantly, these villages or towns are exist because of immegration which advocates the diversity. The last effect of different nationalities in communities is enhancing the economic level. Can you imagine that diversity affects the economy of the country? In fact, it affects the economy significantly. It affects the labor costs both in the low-wage jobs and in high-wage jobs. For instance, in my count ry KSA, most of the low-wage positions are taken by immigrants, so the Saudis cannot accept the same wage of the immigrants. Consequently, the Saudi’s wage rate is higher than the immigrants’ in the low-wage jobs. Another example, many universities hire foreign instructors since they have different experiences and different thoughts. Foreign instructors lead to develop the economy by doing different research and innovations. For these reasons, no one can hide the influence of the national diversity in the economy. To conclude, reducing discrimination, being part of cultures and growing economy are the most important effects of the diversity. In my opinion, every country should have diversity because of the positive impact to the community. Moreover, some countries must modify the immigration law since they will have many advantages of diversity.

The Key Factors Contributing To An Effective Destination Marketing Essay

The Key Factors Contributing To An Effective Destination Marketing Essay According to Blain 2001, before defining the concept of destination branding, it was essential to define branding in its general term. Henceforth to provide a better insight of the traditional definition of a brand a definition by Aaker (1990) in Managing Brand Equity was firstly identified. He defines brand as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. According to the traditional perspective, a brand was solely associated with the product/service which would help the product/service to be distinguished amongst others. Moreover, Kotler (2000) also shared the same viewpoint as he defined brand as the name associated with one or more items in the product line, which is used to identify the source of character of the item(s) (Kotler 2000, p. 396). In addition, as the word keeps evolving and becomes more challenging, Blain (2001) in his definition of branding explained the difference between brand and logo. He argued that the logo design is the symbol or visual representation of the brand, which includes image, identity and perceptions of the perceived product. Creating a logo is one key aspect of branding but the branding of a product/service involves more than just a logo as the brand name also is an important factor. Hence, both the brand and the logo are interdependent. Within this view, Keller (2003a) states that, à ¢Ã¢â€š ¬Ã‚ ¦whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand (p. 3). However, Kapferer (1997) mentioned that the brand is a sign- therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact (p 28). Here, the perception of branding is totally different compared to previous research. Kapferer put much emphasis on the identity that a brand name projects and which will further help the product/service to distinguish itself from competition. Taking the example of the global fast food industry namely McDonalds, Ghosh et al (2010) stated that there are certain value propositions that the company offers to its customers to satisfy their needs. McDonalds offers hygienic environment, good ambience and great service. It can hence be considered that the hidden qualities as mentioned earlier by Kapferer here is the perception which people have with regards to the ambience at Mc Donald. Henceforth, Kohli and Thakor (1997) suggest that, The challenge today is to create a strong and distinctive image (p. 208 ). Initially, a brand was simply a name, it gradually became a representation of a product and now a brand not only represent a product or service alone but marketers can also brand a city, a state, a nation or even a country. Branding is also about creating awareness of a destination. According to Upshaw (1995), it is useful to review a summary of the terminologies of branding as it helps to understanding the various terms of branding used in the branding of destinations. Brand Equity The total accumulated value or worth of a brand; the tangible and intangible assets that the brand contributes to its corporate parent, both financially and in terms of selling leverage. Brand identity Part of the brands overall equity; the total perception of a brand in the marketplace, driven mostly by its positioning and personality. Brand positioning What a brand stands for in the minds of customers and prospects, relative to its competition, in terms of benefits and promises. Brand personality The outward face of a brand; its tonal characteristics most closely associated with human traits. Brand essence The core or distillation of the brand identity. Brand character Having to do with the internal constitution of the brand; how it is seen in terms of integrity, honesty and trustworthiness. Brand soul Related to the brand character, defined as the values and emotional core of the brand. Brand culture The system of values that surrounds a brand, much like the cultural aspects of a people or a country. Brand image Generally synonymous with either the brands strategic personality or its reputation as a whole. Table 1: The basic terminologies of branding (Upshaw 1995) With these terminologies as a foundation, a definition of destination branding can be developed which will help to have a better overview of the tourism destination branding. DESTINATION BRANDING Despite being uncertain about referring the branding concept to the tourism destination context (OShaughnessy OShaughnessy 2000), that concept has only recently captured the interest of tourism destination researchers and practitioners (Curtis 2001; Anholt 2002; Cai 2002; Morgan Pritchard 2002; Olins 2002). The notion of branding in the tourism industry has only recently to come in the limelight and apparently became a debatable and examinable topic in the late 1990s according to Pike (2002) and Tasci Kozak (2006). Ricardo (2009) also supported the fact that although branding has been an old aged concept, the study of destination branding is a relatively new addition in the tourism research field. With reference to the definition of branding that Aaker (1991) derived from his research, he explained destination branding as a distinguishing name and/ or symbol (such as a logo, or trademark) intended to identify the destination and to differentiate it from competitive destinations. ( p.7). Here also, the researcher put much emphasis on the name and symbol that would contribute to the personalization of the destination from competitors. However, some researchers do not limit their definition of branding to a simple name and symbol. According to Ritchie and Crouch (2003), the destination branding concept is also about feelings and emotional attachment that the visitor would experience when visiting the destination. Within this perspective, they proposed the following definition: A destination brand is a name, symbol, logo trademark or other graphic that both identifies and differentiates the destination; furthermore, it conveys the promise of a memorable travel experience that is uniquely associated with the destination. It also serves to consolidate and reinforce the post- travel recollection of pleasurable memories of the destination experience. Henceforth, a destination brand is far more complex than a product brand. The destination brand must have two attributes to be efficient compared to the brand of a product/service. Firstly, it is necessary to differentiate itself from other destinations as put forward by Aaker (1991), and secondly people visiting the destination should also experience the promise associated with the brand message. The marketer must make sure to deliver the experience promised. Taking the example of Columbia, the brand associated is The only risk is wanting to stay. According to Buncle (2009), when a sightseer visits Columbia, he should want to prolonged his visit, only then the marketer could have the satisfaction of a successful destination brand. Additionally, Cai (2002) defined destination branding from a much similar perspective. He described destination brand as perceptions about a place as reflected by the associations held in tourist memory (Cai 2002, p. 273). His definition reflects that of R itchie and Crouch (2003) as both consider destination brands as an essence, a perception that tourists have when visiting a destination. However, Kerr (2006) considered the concept of competitiveness, the promise of a memorable travel experience and the recollection of pleasurable memories to derive his own definition. To summarize the concept of destination branding, De Chernatony McDonald (1992) commented that the concept of branding is increasingly being applied to people and places. Furthermore, Kotler et al (1999) argue that the concept of a brand name extends to tourist destinations. Acapulco, Palm Springs and the French Riviera have developed strong reputations, consumer perceptions and expectations. In similar ways, Virginia builds on Birthplace of Presidents, Mississippi on The Heart of Dixie, Niagara Falls is Romance, Greece is The Birthplace of Democracy and Florence The centre of the Renaissance. According to Kotler et al (1993), the concept of destination branding is linked to the specific attraction that the destination has to offer and is a platform for building a places image. Finally, the most comprehensive definition of destination branding to date was proposed by Blain et al (2005, p. 337), which includes both supply and demand perspectives: Destination branding is the set of marketing activities that (1) support the creation of a name, symbol, logo, word mark or other graphic that readily identifies and differentiates a destination; that (2) consistently convey the expectation of a memorable travel experience that is uniquely associated with the destination; that (3) serve to consolidate and reinforce the emotional connection between the visitor and the destination; and that (4) reduce consumer search costs and perceived risk. Collectively, these activities can help a destination have a positive influence on the visitor while the latter makes his choice of destination. The definition proposed by Blain et al (2005) covers all the needs and wants a traveler would want to have for his trip. To summarize, defining destination branding is a complex process as it is not only the marketing of a destination but also the sense of promise that the marketer would associate with the brand to all the potential visitors. It also encompasses the satisfaction the visitors would derive when experiencing the destination. COUNTRY BRAND VERSUS DESTINATION BRAND Not much research has been done till now to differentiate between a country brand and a destination brand. However according to Szondi (2007), the aim of destination branding is to attract visitors and boost tourism, while country branding promotes economic, commercial and political interests at home and abroad. Szondi (2007) further suggest that a country brand can consist of different brands, such as a destination brand, an export brand, an investment brand, a political brand, which can be all different rather than having a central, all-encompassing country brand. Some of these sub-brands can be stronger and more successful than others. He further argues that country brands have both intangible and tangible elements, such as the products or services of the particular country. The more specific aims of country branding are to create or advance the country-of-origin effect, to promote exports or attract investors or a skilled workforce. Country brands can serve as a sort of umbrella under which further sub-brands can be developed. Taking the case of Mauritius as example, it can be noted that its country brand is Mauritius- its a pleasure whilst its tourism brand is Les Iles Vanilles, on technological grounds, Mauritius has branded itself as Cyber- Mauritius and ecologically, the island has been termed as Maurice- Ile durable. Sub- brands are very important for a destination as it helps both investors and travelers to have an overview on the political, economical, social, technological, ecological and legal aspect of the destination. Another concrete example which shows an evidence of the difference is the case of India. The country brand of India is Incredible India, but several destinations of the country itself are branded separately. Table 2 clearly shows the difference between the country brand and the destination brand. Country brand Destination brands Table 2: Difference between a country brand and a destination brand REASONS DESTINATIONS DEVELOP BRANDS Research has proved that branding improve destination image among visitors and help Destination Marketing Organizations (DMOs), who are the stakeholders of the tourism industry of a destination, in measuring the success of that branding concept. Branding successes include the Courtyard by Marriott (Alford 1998), Forte Hotels (Connell 1994), and Florida (American Marketing Association 1997). In addition, the 1998 Annual Travel and Tourism Research Association conference has reported a number of destination branding success stories. These included New York, Tasmania, Australia, Canada, New Orleans, Lousiana, Texas, and Oregon. The branding success in the hospitality firms (Beirne 1999; Higley 1999; Hodge 1998; Salomon 1998) has also been recognized. Also, from a nation branding perspective, Hamilton (2000) viewed Scotland as uniquely strong in integrity, inventiveness, tenacity, and spirit. Henceforth, it can be concluded that all the studies stress the importance of reinforcing a uniq ue image and personality as well as differentiating the destination from competitors to be successful and to be a recognized destination and nation around the world. Additionally, according to Rainisto (2004), a successful brand is a key national asset that is why every nation brands itself. In other words, branding is considered as a marketing tool to promote a destination and in the process of developing a successful brand the place itself is developed. Brown et al (2002) took the example of Australia and the Sydney 2000 Olympics to describe such a development. Branding Australia as a whole has changed the perspectives of many. With the Sydney Olympic game, other countries and even the local population viewed Australia differently as the targeted group was satisfied with the Sydney Olympic and Australia brand image was boosted. To summarize, destinations develop brands to be economically stable and develop as well as exploit existing resources for the benefit of the destination itself. Moreover, destinations develop brands so that they can sell themselves by citing only category benefits. For example, several tropical destinations mostly islands like Jamaica, The Bahamas, Puerto Rico, Virgin Islands, Bermuda, Mexico and the Cayman Islands praise their clear blue water and white or pink or black sandy beaches to attract maximum number of tourists1. They sell fun, excitement or relaxation or the various activities that their destination offers with an added value of local culture which will outsmart the destination when compared to others as each destination has its own culture. Thus, it can be concluded that destinations develop brands to achieve fame and success by selling themselves to potential visitors. 1:http://www.stealingshare.com/pages/%20Destination%20Brand%20Development%20and%20Tourism%20Brand.htm DESTINATION IMAGE: The aim of destination branding is to put emphasis on the importance of a tourism brand and present the targeted market a favorable image of the mentioned brand according to Jalilvand et al (2010). It can therefore be understood that the image of a destination holds much importance and is considered as one of the key success factor brand. Moreover, Lin et al (2007) also agrees with the fact that destination image plays an important role in shaping tourists preferences and decisions to visit a particular destination. Henceforth, according to Morgan and Pritchard (1998), There is undoubtedly current interest in image. Image is exhorted as the defining experience of the decade, as the new reality. It is commonly recognized that destination image is, the sum of beliefs, ideas, and impressions that a person has of a destination (Crompton 1979, p. 18), it is also an important aspect in successful destination marketing (Tasci Gartner 2007). Some researchers relate destination image as one of the key component for the overall success of a destination in the field of tourism (Chen and Kerstetter 1999; Dadgostar and Isotalo 1992; Hunt 1975). Additionally, according to Echtner and Ritchie (1991), destination image is defined as not only the perceptions of individual destination attributes but also the holistic impression made by the destination (p. 8). Therefore destination image has proved to be a major factor in determining visitor choice (Lee, OLeary, and Hong 2002). The 3- Gap tourism destination image formation model: Moreover, as destination image has a great impact on the tourist behavior, researchers has been trying to identify the determinants that define, modify, and strengthen this concept (Tasci Gartner 2007). Therefore, past studies have considered destination image as a dependent variable suggesting that several factors play a role in the destination image formation (Alhemoud and Armstrong 1996; Bramwell and Rawding 1996; Gartner and Shen 1992; Gunn 1972; MacKay and Fesenmaier 1997; MacKay and Fesenmaier 2000; Smith and MacKay 2001; Sonmez, Apostolopoulos, and Tarlow 1999). Figure 1 below illustrates the destination image formation model and subsequently identifies those elements that have a direct influence on how the perceived destination image is formulated in the mind of the visitor. According to the diagram, there are three main types of destination image namely the cognitive, affective and the conative image that bridges the gap for a successful and effective destination image form ation which will eventually lead to a successful destination brand. FIGURE 1 THE 3-GAP TOURISM DESTINATION IMAGE FORMATION MODEL Figure 1: Adapted from Govers et al- 2007 Assurance of Quality According to Blain et al (2005) a recognized brand is an assurance for consumers who would generally derive satisfaction from that brand and trust that their expectations will be met. Viewed within a hospitality context, visitors will likely expect high-quality facilities and customer service at a renowned internationally recognized chain (brand) of hotels like the Oberoi Hotel Group as they are already acquainted with the service being provided by that particular firm. At the same time, visitors can also expect to pay a premium for this assurance of quality and reduction of perceived risk (Blain et al 2005). L. Berry (2000) states that a brand reduces customers perceived monetary, social, or safety risk in buying services, which are difficult to evaluate prior to purchase (p. 128). Henceforth, the image that a destination projects in the tourism market and its product offering as illustrated in the diagram above is primordial. DESTINATION AND BRAND PERSONALITY Furthermore, one of the other key factors for an effective destination brand is the personality of the destination. As places seek to become distinctive and unique in their own ways, destination personality is viewed as a possible means for understanding tourists perceptions of places and for designing a unique destination identity (Caprara et al 2001; Crask and Henry 1990; Morgan et al 2002, Triplett 1994). As we have seen in Table 1 above, Upshaw (1995) defined brand personality as human traits associated with the destination. Taking Dubai as an example, it is portrayed as a friendly, safe and virtually crime- free country and where hospitality has been a tradition for centuries2. 2:http://www.dubaitourism.ae/DubaiataGlance/WelcometoDubai/tabid/309/language/en US/Default.aspx BRAND PERSONALITY: In the tourism literature, the study of destination image has been of utmost importance during the past three decades, but destination personality has remained largely unexplored. However, since Aaker (1997) developed the Brand Personality Scale (BPS), which consists of five generic dimensions namely excitement, sincerity, competence, sophistication, and ruggedness, further studies on destination personality has been conducted and the brand personality dimensions have been applied to various destinations across different cultures to have a better overview on consumers opinion on that particular area and how it is being consumed by visitors (Aaker et al 2001; Supphellen and Grà ¸nhaug 2003). The brand personality of a destination must have the ability to provide a sense of uniqueness in the minds of the consumers which will in turn help to build and enhance brand equity (Keller 1993; Johnson et al 2000; Phau and Lau 2000). If a brand has a strong personality, consumers would be influ enced (Sirgy 1982; Malhotra 1988) and would tend to develop stronger emotional ties (Biel 1993), trust, and loyalty with the brand (Fournier 1998). DESTINATION PERSONALITY: Similarly to brand personality, a unique and emotionally attractive destination personality can influence the perceived image of a place and influence the choice of the tourist. For example, According to Crockett and Wood (2002), the rebranding of Western Australia has reflected another personality of the country. The destination was promoted as a premier nature-based tourism destination which in turn resulted in an increase in tourism. Although there has been little experimental investigations, destination personality has been adopted by many tourism academics at the conceptual level (Crockett and Wood 2002; Henderson 2000; Morgan et al 2002). For example, through an analysis done in a travel and tourism advertisement in the US travel media, Santos (2004) revealed that Portugal was represented with personality attributes such as contemporary, modern, sophisticated, and traditional. Morgan and Prichard (2002) observed that England was portrayed as being conservative, pleasant, refined, civilized, eccentric, and down to earth in the UK tourism media. Furthermore, Henderson (2000) revealed that the New Asia-Singapore brand composed of six personality characteristics namely cosmopolitan, youthful, vibrant, modern, reliability, and comfort. Moreover, destinations can be described using human personality traits, such as Europe is traditional and sophisticated; Wales is honest, welcoming, romantic, and down to earth; Spain is friendly and family oriented; London is open-minded, unorthodox, vibrant, and creative; and Paris is romantic (Morgan and Pritchard 2002). When choosing among competing products, consumers assess the degree of similarity between the personality traits communicated by the product (Plummer 1985) and by so doing; they reflect their own personality (Zinkhan et al 1996). Hence, a sportsman buying an energy drink like Red Bull will give the latter the impression that when consuming the drink, it would help him to be as strong as a bull. Therefore, there is both a physical and emotional consumption of the product. This notion is supported by Browns study (1992), which advocates that through tourism experience, there are symbolic as well as physical consumption of places. In contrast, whether the tourists have had a direct or indirect contact with the destination, perceptions of destination personality traits can be outlined (Plummer 1985). Destination send a variety of messages, most especially through advertising and tourists would receive and interpret those messages and form a personal opinion on the behavior of the destina tion. Personality traits can be associated with a destination in a direct way through citizens of the country, hotel employees, restaurants, and tourist attractions, or simply through the tourists imagery, defined as the set of human characteristics associated with the typical visitor of a destination (Aaker 1997). In an indirect manner, personality traits can be attributed to destinations through marketing programs such as cooperative advertising, value pricing, celebrities of the country, and media construction of destinations (Cai 2002). Accordingly, Ekinci and Hosany (2006) argued that, similar to consumer goods/brands, tourism destinations are rich in terms of symbolic values and personality traits, given that they consist of a bundle of tangible and intangible components (e.g., visitor attractions, hotels, and people) associated with particular values, histories, events, and feelings. Henceforth, it can be perceived as one of the key factors which contribute to an effective tourism destination brand. DESTINATION POSITIONING Another key aspect of an effective and successful destination brand is the positioning of the destination. In their classic book, Positioning: The Battle for Your Mind, Ries and Trout (1981) argued that the concept of positioning is not only applicable to a brand but also to a company, service, person, or even a place. A great number of researches have been conducted in the area of destination image and positioning (Gartner, 1989; Woodside et al., 1989; Woodside, 1990; Etchner and Ritchie, 1993; Chacko, 1997; Walmsley and Young, 1998; Botha et al., 1999). Most of the previous studies have followed the traditional approach to positioning that is based on image creation using a number of attributes that reflect the destinations most attractive products. Moreover, Etchner and Ritchie (1993) also believe that the image of a destination should be seen as having components that are attribute-based and holistic. They argued that an analysis of these attributes, integrated with personal variables such as the type of tourism needs sought, can help in identifying the relative strengths and weaknesses of the destination and can also contribute to identifying potential niche markets that could be used in developing the destinations positioning strategy. Buhalis (2000) also suggests, based on Butlers (1980) des tination life-cycle model as shown in Figure 2, that destinations at the later stage of their evolutionary development, that is the rejuvenation phase, should focus on alternative marketing strategies that support the image alteration, redesign or re-positioning of the tourism product. Figure 2: Adapted from Butler (1980) According to the figure above, the following represents: A: Exploration phase B: Involvement phase C: Development phase D: Consolidation phase E: Stagnation phase F: Decline/ Rejuvenation phase According to Butler (1980), each stage contributed to the expansion of tourism in the destination. However, the last phase namely decline/ rejuvenation phase recommend a repositioning and rebranding of the destination to boost the tourism level of the destination. Moreover, Trout and Rivkin (1996) believe that repositioning strategy becomes necessary when (1) Customer attitudes have changed; (2) Technology has overtaken existing products; and/or (3) Products have strayed from the customers long-standing perception of them. Furthermore, Crompton et al (1992) also suggested that, for effective positioning of a destination, the strong attributes that are perceived as important by visitors should be first identified. Also to be identified are other relevant attributes that are unique to the destination and capable of differentiating it effectively from its competitors in its ability to satisfy the customers needs. Consistent with this line of thought, Chacko (1997) in a study of the US tourism market combined the ten highest-ranked activities among Japanese tourists with their specific image attributes of the destination in order to get an indication of how to position the USA as a destination for Japanese visitors. Henceforth, the positioning of a destination is the process of establishing a distinctive place of that destination in the minds of potential visitors (Gartner, 1989). From the above, it can be concluded that to ensure success for the positioning strategy of a destination, it is imperative that the image of the destination and the specific product attributes that satisfy the customer should be identified. Authors such as Gunter and Furnham (1992), Sleight (1993) and Weinstein (1994) believe that markets are no longer as mass-oriented or colossal as they once were due to a change in visitors tastes and needs. Most tourists are in need for unique and unspoiled destinations. Therefore, as explained by Etchner Richie (1993), the measurement of the customers image of the tourism product and the satisfaction of the product attributes, combined with the identification of the tourist needs and desires in a tourist destination (Cho, 1998), can be perceived as factors leading to an effective destination positioning. BRAND EQUITY Apart from destination image, destination personality, destination positioning, another factor which can be considered as important for an effective brand is brand equity. Recently, much emphasis has been put in the tourism literature to the concept of brand equity (Ind 1997; Kapferer 1998; de Chernatony 1999; Aaker Joachimsthaler 2000). The Marketing Science Institute (1989) described brand equity in the perspective of customers as à ¢Ã¢â€š ¬Ã‚ ¦the value that is added by the name and rewarded in the market with better profit margins or market shares. It can be viewed by customers and channel members as both a financial asset and as a set of favorable associations and behaviors. Keller (2002) also defines brand equity from a customers perspective. He explained that an identifiable brand would urge customers to respond favorably to the product. On the other hand, from a managerial perspective, Aaker (1991) defined brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol add to or subtract from the value provided by a product or service to a firm and/or that firms customers. He stated that the assets and liabilities linked to a brands name or symbol can be grouped into five dimensions namely brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary brand assets. He suggested that brand equity can be generated by strengthening those dimensions. Besides, Faircloth (2001) stated that recent definitions of brand equity have evolved and include the added value of name and expand to a broad set of attributes that drives customer choice. He also argued that brand equity actually represents a products position in the minds of consumers in the marketplace. Nevertheless, researches on the brand equity concept and its dimensions have been mostly investigated within products and services context; the brand equity concept within a tourism destination context is currently in its infancy (Konecnick Gartner, 2007; Pike, 2007). CONCLUSION: Branding has evolved from product brand to destination brand. However, destination branding is far more complex than branding itself. There are four key factors in the literature review that have been developed. These are destination image, destination personality, destination positioning and finally brand equity. Yet, destination image is still considered as one of the most important aspect for an effective brand. Moreover, the 3-gap tourism destination image formation model is an integral tool for marketers have a better insight of the loopholes that should be tackled when promoting a place. Henceforth, whenever any DMO want to create an effective brand, the four key brands must be given due priority.

The Architecture of Moshe Safde Essay -- Architecture

Moshe Safdie is an architect who really examines how a building can shape an area. Not only how the space may look but its functionality, impact on the environment, and impact on the surrounding community. He seeks to engage and enrich the communities making unique and inviting spaces to fit the needs of each project. (Safdie Architects) One of Safdie's most well known buildings is Habitat 67 (or Habitat). The concept of Habitat began in Safdie's master's thesis. He submitted the idea to the 1967 World Exhibition and, when it was accepted, established his own firm to help see its completion. (Safdie Architects) A series of carefully planned and stacked concrete blocks, Habitat seeks to create a space where every resident of the apartments would have access to natural lighting and a private garden area. It was the building that launched Safdie into a very successful career at a fairly young age (being 29 when it was built). The use of natural light and intimate spaces inside larger vessels have carried throughout all his work regardless of exterior design. (TED) Due to his Jewish heritage and early success, he established a second office in Jerusalem in order to help restore the city. (Sheets) In 1976, one of the projects he received was an extension of Yad Vashem Holocaust museum to be dedicated to the one and a half million children that died during the Holocaust. He felt there were already so many museums dedicated to information about the Holocaust that he wanted to take a different approach to this one. Instead of old clothing and drawings of the survivors, he proposed they tunnel into the hill to a cave below and using images such as photographs and a single candle to convey the heaviness of the loss of the children. T... ...ometimes I don't like the messages I see, pieces such as Serrano's Piss Christ conveys a message that a Jackson Pollack just doesn't. Pendulums can only swing so far before they come back. The art world, like everything, reflects this. It seems the reverse has already began in many ways though only the future will say for sure. Works Cited Arc Space. 1 August 2005. 1 June 2012 . Architect's Newspaper. 1 June 2012 . Safdie Architects. 31 May 2012 . Saieh, Nico. ArchDaily. 26 July 2010. 1 June 2012 . Sheets, Hilarie M. "Architectural Extrovert." ARTnews April 2011: 60-63. TED. March 2002. 31 May 2012 . The Architecture of Moshe Safde Essay -- Architecture Moshe Safdie is an architect who really examines how a building can shape an area. Not only how the space may look but its functionality, impact on the environment, and impact on the surrounding community. He seeks to engage and enrich the communities making unique and inviting spaces to fit the needs of each project. (Safdie Architects) One of Safdie's most well known buildings is Habitat 67 (or Habitat). The concept of Habitat began in Safdie's master's thesis. He submitted the idea to the 1967 World Exhibition and, when it was accepted, established his own firm to help see its completion. (Safdie Architects) A series of carefully planned and stacked concrete blocks, Habitat seeks to create a space where every resident of the apartments would have access to natural lighting and a private garden area. It was the building that launched Safdie into a very successful career at a fairly young age (being 29 when it was built). The use of natural light and intimate spaces inside larger vessels have carried throughout all his work regardless of exterior design. (TED) Due to his Jewish heritage and early success, he established a second office in Jerusalem in order to help restore the city. (Sheets) In 1976, one of the projects he received was an extension of Yad Vashem Holocaust museum to be dedicated to the one and a half million children that died during the Holocaust. He felt there were already so many museums dedicated to information about the Holocaust that he wanted to take a different approach to this one. Instead of old clothing and drawings of the survivors, he proposed they tunnel into the hill to a cave below and using images such as photographs and a single candle to convey the heaviness of the loss of the children. T... ...ometimes I don't like the messages I see, pieces such as Serrano's Piss Christ conveys a message that a Jackson Pollack just doesn't. Pendulums can only swing so far before they come back. The art world, like everything, reflects this. It seems the reverse has already began in many ways though only the future will say for sure. Works Cited Arc Space. 1 August 2005. 1 June 2012 . Architect's Newspaper. 1 June 2012 . Safdie Architects. 31 May 2012 . Saieh, Nico. ArchDaily. 26 July 2010. 1 June 2012 . Sheets, Hilarie M. "Architectural Extrovert." ARTnews April 2011: 60-63. TED. March 2002. 31 May 2012 .

Lord of the Flies: Examine Goldings methods of writing in the last three paragraphs of Chapter Nine

The end of chapter 9 is very different to the rest of the novel, both in the style it is written and in what Golding is trying to portray about human nature. My first impressions of this extract are how different Golding's style of writing is; he is much more poetic, mythical way â€Å"the clear water mirrored the clear sky†. The rest of the novel is written in much more of a matter-of-fact style, through the eyes of one of the other boys, however still in third person. The way he uses adjectives such as â€Å"inaudible† create a sense of calmness and silence, which is a harsh contrast to the killing scene just before â€Å"the noise was unendurable†. This is perhaps to represent the calm, quiet spirituality of Simon's nature, and show how he is a million miles away from the other boys, who made so much noise. It could also represent the fact that Simon is now alone, both physically and metaphorically as he is the only one who knows the truth. Golding also creates an almost superhuman element to Simon, making Simon godlike or giving him the air of a Saint; â€Å"†¦dressed Simon's course hair with brightness†. This is interesting as it is something he was made a point of not doing elsewhere in the novel. He has made a point of showing how fragile human nature is- â€Å"Ralph, cradling the conch, rocked to and fro†, here showing Ralph's emotional breakdown after participating in a murder, and shown the other boys to have regressed to become subhuman â€Å"savages†, in opposition to Simon becoming almost angelic. Throughout the novel Golding has also used the island as a microcosm of the ‘real world', and towards the end of the extract he goes against this idea and describes the world beyond in great detail â€Å"itself a silver shape beneath the steadfast constellations†. I think the fact he describes this in so much detail is important, he is clearly trying to make a point of it: the fact the death of Simon is such a huge human tragedy, but yet when compared to the enormity of the natural world it pales in insignificance. Even though the novel at first seems pessimistic, and hard to believe the author was a Christian, I disagree. When Golding writes â€Å"Simon's dead body moved out to sea†, I think he is showing that amongst all the injustices in the world, those with faith and spirituality (as I think Simon is meant to represent the spiritual aspect of human nature) will go to a better place away from the horror of the world. I think the novel perhaps has a subtle underlying Christian message. You can see throughout that Golding has been very crafting in how he uses techniques to explain the importance of Simon's death in the novel, and the important differences between Simon and the other boys, and the fact Simon has not turned savage. The language he has used to show this is not typical of the rest of the novel however the symbolism is.

Relationships between Throwing Mechanics and Shoulder Distra essays

Relationships between Throwing Mechanics and Shoulder Distra essays This article entitled, Relationships between Throwing Mechanics and Shoulder Distraction in Professional Baseball Pitchers, discusses the strain and increased susceptibility to injury within the shoulder that comes from the extreme forces and torques when pitching a baseball. The article focuses on a study that was done on 40 professional pitchers during the 1998 Cactus League spring training. Using high-speed video data and other specialized instruments, scientists were able to produce some evidence to support the always evident theory that pitching at a higher velocity and bigger work loads, more innings pitched, causes more stress on the shoulder and elbow. These researches came up with many numbers that were a little difficult for me to understand but with their tools, research, and data they explained why pitchers are so injury prone and why ...50% of pitchers experience shoulder or elbow injury sufficient enough to keep them from throwing at some point in their career. A distraction force equal to body weight acts on the shoulder joint as the ball is released from the hand. This force acts along the upper arm as tendons pull the arm away from the joint. When pitching distraction occurs at eh elbow and shoulder joints as the energy in the throwing arm is quickly degenerated after the explosive instant of ball release. Throwing over handed as baseball pitchers do is not a normal movement associated with the body movement and puts an incredible amount of stress on the elbow and shoulder joint. Whereas, throwing under handed as softball players do is and rarely have shoulder or elbow problems. This study was done not only to asse ss the related injuries to pitching but to also provide scientific basis for improved preventive and rehabilitative protocols for baseball pitchers, which could benefit coaches and trainers and more importantly, the pitchers. ...

120 College Essay Examples for 14 Schools + Expert Analysis

120 College Essay Examples for 14 Schools + Expert Analysis SAT / ACT Prep Online Guides and Tips The personal statement might just be the hardest part of your college application. Mostly this is because it has the least guidance and is the most open-ended. One way to understand what colleges are looking for when they ask you to write an essay is to check out the essays of students who already got in- college essays that actually worked. After all, they must be among the most successful of this weird literary genre. In this article, I'll go through general guidelines for what makes great college essays great. I've also compiled an enormous list of 100+ actual sample college essays from 14 different schools. Finally, I'll break down two of these published college essay examples and explain why and how they work. With links to 120 full essays and essay excerpts, this article will be a great resource for learning how to craft your own personal college admissions essay! What Excellent College Essays Have in Common Even though in many ways these sample college essays are very different from one other, they do share some traits you should try to emulate as you write your own essay. Visible Signs of Planning Building out from a narrow, concrete focus. You'll see a similar structure in many of the essays. The author starts with a very detailed story of an event or description of a person or place. After this sense-heavy imagery, the essay expands out to make a broader point about the author, and connects this very memorable experience to the author's present situation, state of mind, newfound understanding, or maturity level. Knowing how to tell a story. Some of the experiences in these essays are one-of-a-kind. But most deal with the stuff of everyday life. What sets them apart is the way the author approaches the topic: analyzing it for drama and humor, for its moving qualities, for what it says about the author's world, and for how it connects to the author's emotional life. Stellar Execution A killer first sentence. You've heard it before, and you'll hear it again: you have to suck the reader in, and the best place to do that is the first sentence. Great first sentences are punchy. They are like cliffhangers, setting up an exciting scene or an unusual situation with an unclear conclusion, in order to make the reader want to know more. Don't take my word for it- check out these 22 first sentences from Stanford applicants and tell me you don't want to read the rest of those essays to find out what happens! A lively, individual voice. Writing is for readers. In this case, your reader is an admissions officer who has read thousands of essays before yours and will read thousands after. Your goal? Don't bore your reader. Use interesting descriptions, stay away from clichà ©s, include your own offbeat observations- anything that makes this essay sounds like you and not like anyone else. Enchanted Prince Stan decided to stay away from any frog-kissing princesses to retain his unique perspective on ruling as an amphibian. Technical correctness. No spelling mistakes, no grammar weirdness, no syntax issues, no punctuation snafus- each of these sample college essays has been formatted and proofread perfectly. If this kind of exactness is not your strong suit, you're in luck! All colleges advise applicants to have their essays looked over several times by parents, teachers, mentors, and anyone else who can spot a comma splice. Your essay must be your own work, but there is absolutely nothing wrong with getting help polishing it. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now: Links to Full College Essay Examples Some colleges publish a selection of their favorite accepted college essays that worked, and I've put together a selection of over 100 of these (plus some essay excerpts!). Common App Essay Samples Please note that some of these college essay examples may be responding to prompts that are no longer in use. The current Common App prompts are as follows: 1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.2. The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?3. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?4. Describe a problem you've solved or a problem you'd like to solve. It can be an intellectual challenge, a research query, an ethical dilemma- anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution.5. Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.6. Descri be a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more? 7. Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design. Connecticut College 15 Common Application essays from the classes of 2019-2022 Hamilton College 7 Common Application essays from the class of 2022 8 Common Application essays from the class of 2018 8 Common Application essays from the class of 2012 8 Common Application essays from the class of 2007 Johns Hopkins These essays are answers to past prompts from either the Common Application or the Universal Application, both of which Johns Hopkins accepts. 7 Common Application or Universal Application essays from the class of 2022 5 Common Application or Universal Application essays from the class of 2021 7 Common Application or Universal Application essays from the class of 2020 8 Common Application or Universal Application essays from the class of 2019 6 Common Application or Universal Application essays from the class of 2018 Tufts University 4 Common Application essays Essay Examples Published by Other Websites 7 Common Application essays from applicants admitted to Stanford, Duke, Connecticut College, NYU, Carleton College, Washington University, and the University of Pennsylvania 2 Common Application essays (1st essay, 2nd essay) from applicants admitted to Columbia Other Sample College Essays Here is a smaller collection of essays that are college-specific, plus 22 essay excerpts that will add fuel to your essay-writing fire. Smith College Each year, Smith asks its applicants to answer a different prompt with a 200-word essay. Here are six of these short essays answering the 2014 prompt: "Tell us about the best gift you've ever given or received." 6 "best gift" essays from the class of 2018 Tufts University On top of the Common Application essays students submit, Tufts asks applicants to answer three short essay questions: two mandatory, and one chosen from six prompts. 8 "Why Tufts?" short essays 6 "Let Your Life Speak" essays 8 chosen prompt essays Books of College Essays If you're looking for even more sample college essays, consider purchasing a college essay book. The best of these include dozens of essays that worked and feedback from real admissions officers. College Essays That Made a Difference- This detailed guide from Princeton Review includes not only successful essays, but also interviews with admissions officers and full student profiles. 50 Successful Harvard Application Essays by the Staff of the Harvard Crimson- A must for anyone aspiring to Harvard. 50 Successful Ivy League Application Essays and 50 Successful Stanford Application Essays by Gen and Kelly Tanabe- For essays from other top schools, check out this venerated series, which is regularly updated with new essays. Heavenly Essays by Janine W. Robinson- This collection from the popular blogger behind Essay Hell includes a wider range of schools, as well as helpful tips on honing your own essay. Analyzing Great Common App Essays That Worked I've picked two essays from the examples collected above to examine in more depth so that you can see exactly what makes a successful college essay work. Full credit for these essays goes to the original authors and the schools that published them. Example 1: "Breaking Into Cars," by Stephen, Johns Hopkins Class of '19 (Common App Essay, 636 words long) I had never broken into a car before. We were in Laredo, having just finished our first day at a Habitat for Humanity work site. The Hotchkiss volunteers had already left, off to enjoy some Texas BBQ, leaving me behind with the college kids to clean up. Not until we were stranded did we realize we were locked out of the van. Someone picked a coat hanger out of the dumpster, handed it to me, and took a few steps back. "Can you do that thing with a coat hanger to unlock it?" "Why me?" I thought. More out of amusement than optimism, I gave it a try. I slid the hanger into the window's seal like I'd seen on crime shows, and spent a few minutes jiggling the apparatus around the inside of the frame. Suddenly, two things simultaneously clicked. One was the lock on the door. (I actually succeeded in springing it.) The other was the realization that I'd been in this type of situation before. In fact, I'd been born into this type of situation. My upbringing has numbed me to unpredictability and chaos. With a family of seven, my home was loud, messy, and spottily supervised. My siblings arguing, the dog barking, the phone ringing- all meant my house was functioning normally. My Dad, a retired Navy pilot, was away half the time. When he was home, he had a parenting style something like a drill sergeant. At the age of nine, I learned how to clear burning oil from the surface of water. My Dad considered this a critical life skill- you know, in case my aircraft carrier should ever get torpedoed. "The water's on fire! Clear a hole!" he shouted, tossing me in the lake without warning. While I'm still unconvinced about that particular lesson's practicality, my Dad's overarching message is unequivocally true: much of life is unexpected, and you have to deal with the twists and turns. Living in my family, days rarely unfolded as planned. A bit overlooked, a little pushed around, I learned to roll with reality, negotiate a quick deal, and give the improbable a try. I don't sweat the small stuff, and I definitely don't expect perfect fairness. So what if our dining room table only has six chairs for seven people? Someone learns the importance of punctuality every night. But more than punctuality and a special affinity for musical chairs, my family life has taught me to thrive in situations over which I have no power. Growing up, I never controlled my older siblings, but I learned how to thwart their attempts to control me. I forged alliances, and realigned them as necessary. Sometimes, I was the poor, defenseless little brother; sometimes I was the omniscient elder. Different things to different people, as the situation demanded. I learned to adapt. Back then, these techniques were merely reactions undertaken to ensure my survival. But one day this fall, Dr. Hicks, our Head of School, asked me a question that he hoped all seniors would reflect on throughout the year: "How can I participate in a thing I do not govern, in the company of people I did not choose?" The question caught me off guard, much like the question posed to me in Laredo. Then, I realized I knew the answer. I knew why the coat hanger had been handed to me. Growing up as the middle child in my family, I was a vital participant in a thing I did not govern, in the company of people I did not choose. It's family. It's society. And often, it's chaos. You participate by letting go of the small stuff, not expecting order and perfection, and facing the unexpected with confidence, optimism, and preparedness. My family experience taught me to face a serendipitous world with confidence. What Makes This Essay Tick? It's very helpful to take writing apart in order to see just how it accomplishes its objectives. Stephen's essay is very effective. Let's find out why! An Opening Line That Draws You In I had never broken into a car before. In just eight words, we get: scene-setting (he is standing next to a car about to break in), the idea of crossing a boundary (he is maybe about to do an illegal thing for the first time), and a cliffhanger (we are thinking: is he going to get caught? Is he headed for a life of crime? Is he about to be scared straight?). Great, Detailed Opening Story We were in Laredo, having just finished our first day at a Habitat for Humanity work site. The Hotchkiss volunteers had already left, off to enjoy some Texas BBQ, leaving me behind with the college kids to clean up. Not until we were stranded did we realize we were locked out of the van. Someone picked a coat hanger out of the dumpster, handed it to me, and took a few steps back. "Can you do that thing with a coat hanger to unlock it?" "Why me?" I thought. More out of amusement than optimism, I gave it a try. I slid the hanger into the window's seal like I'd seen on crime shows, and spent a few minutes jiggling the apparatus around the inside of the frame. It's the details that really make this small experience come alive. Notice how whenever he can, Stephen uses a more specific, descriptive word in place of a more generic one. The volunteers aren't going to get food or dinner; they're going for "Texas BBQ." The coat hanger comes from "a dumpster." Stephen doesn't just move the coat hanger- he "jiggles" it. Details also help us visualize the emotions of the people in the scene. The person who hands Stephen the coat hanger isn't just uncomfortable or nervous; he "takes a few steps back"- a description of movement that conveys feelings. Finally, the detail of actual speech makes the scene pop. Instead of writing that the other guy asked him to unlock the van, Stephen has the guy actually say his own words in a way that sounds like a teenager talking. Coat hangers: not just for crows' nests anymore! (Gà ¶tz/Wikimedia) Turning a Specific Incident Into a Deeper Insight Suddenly, two things simultaneously clicked. One was the lock on the door. (I actually succeeded in springing it.) The other was the realization that I'd been in this type of situation before. In fact, I'd been born into this type of situation. Stephen makes the locked car experience a meaningful illustration of how he has learned to be resourceful and ready for anything, and he also makes this turn from the specific to the broad through an elegant play on the two meanings of the word "click." Using Concrete Examples When Making Abstract Claims My upbringing has numbed me to unpredictability and chaos. With a family of seven, my home was loud, messy, and spottily supervised. My siblings arguing, the dog barking, the phone ringing- all meant my house was functioning normally. "Unpredictability and chaos" are very abstract, not easily visualized concepts. They could also mean any number of things- violence, abandonment, poverty, mental instability. By instantly following up with highly finite and unambiguous illustrations like "family of seven" and "siblings arguing, the dog barking, the phone ringing," Stephen grounds the abstraction in something that is easy to picture: a large, noisy family. Using Small Bits of Humor and Casual Word Choice My Dad, a retired Navy pilot, was away half the time. When he was home, he had a parenting style something like a drill sergeant. At the age of nine, I learned how to clear burning oil from the surface of water. My Dad considered this a critical life skill- you know, in case my aircraft carrier should ever get torpedoed. Obviously, knowing how to clean burning oil is not high on the list of things every 9-year-old needs to know. To emphasize this, Stephen uses sarcasm by bringing up a situation that is clearly over-the-top: "in case my aircraft carrier should ever get torpedoed." The humor also feels relaxed. Part of this is because he introduces it with the colloquial phrase "you know," so it sounds like he is talking to us in person. This approach also diffuses the potential discomfort of the reader with his father's strictness- since he is making jokes about it, clearly he is OK. Notice, though, that this doesn't occur very much in the essay. This helps keep the tone meaningful and serious rather than flippant. "Mr. President? There's been an oil spill!" "Then I want our best elementary school students on it, STAT." An Ending That Stretches the Insight Into the Future But one day this fall, Dr. Hicks, our Head of School, asked me a question that he hoped all seniors would reflect on throughout the year: "How can I participate in a thing I do not govern, in the company of people I did not choose?" The question caught me off guard, much like the question posed to me in Laredo. Then, I realized I knew the answer. I knew why the coat hanger had been handed to me. Growing up as the middle child in my family, I was a vital participant in a thing I did not govern, in the company of people I did not choose. It's family. It's society. And often, it's chaos. You participate by letting go of the small stuff, not expecting order and perfection, and facing the unexpected with confidence, optimism, and preparedness. My family experience taught me to face a serendipitous world with confidence. The ending of the essay reveals that Stephen's life has been one long preparation for the future. He has emerged from chaos and his dad's approach to parenting as a person who can thrive in a world that he can't control. This connection of past experience to current maturity and self-knowledge is a key element in all successful personal essays. Colleges are very much looking for mature, self-aware applicants. These are the qualities of successful college students, who will be able to navigate the independence college classes require and the responsibility and quasi-adulthood of college life. What Could This Essay Do Even Better? Even the best essays aren't perfect, and even the world's greatest writers will tell you that writing is never "finished"- just "due." So what would we tweak in this essay if we could? Replace some of the clichà ©d language. Stephen uses handy phrases like "twists and turns" and "don't sweat the small stuff" as a kind of shorthand for explaining his relationship to chaos and unpredictability. But using too many of these ready-made expressions runs the risk of clouding out your own voice and replacing it with something expected and boring. Use another example from recent life. Stephen's first example (breaking into the van in Laredo) is a great illustration of being resourceful in an unexpected situation. But his essay also emphasizes that he "learned to adapt" by being "different things to different people." It would be great to see how this plays out outside his family, either in the situation in Laredo or another context. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Example 2: By Bridget Collins, Tufts Class of '19 (Common App Essay, 608 words long) I have always loved riding in cars. After a long day in first grade, I used to fall asleep to the engine purring in my mother's Honda Odyssey, even though it was only a 5-minute drive home. As I grew, and graduated into the shotgun seat, it became natural and enjoyable to look out the window. Seeing my world passing by through that smudged glass, I would daydream what I could do with it. In elementary school, I already knew my career path: I was going to be Emperor of the World. While I sat in the car and watched the miles pass by, I developed the plan for my empire. I reasoned that, for the world to run smoothly, it would have to look presentable. I would assign people, aptly named Fixer-Uppers, to fix everything that needed fixing. That old man down the street with chipping paint on his house would have a fresh coat in no time. The boy who accidentally tossed his Frisbee onto the roof of the school would get it back. The big pothole on Elm Street that my mother managed to hit every single day on the way to school would be filled-in. It made perfect sense! All the people that didn't have a job could be Fixer-Uppers. I was like a ten-year-old FDR. Seven years down the road, I still take a second glance at the sidewalk cracks and think of my Fixer-Uppers, but now I'm doing so from the driver's seat. As much as I would enjoy it, I now accept that I won't become Emperor of the World, and that the Fixer-Uppers will have to remain in my car ride imaginings. Or do they? I always pictured a Fixer-Upper as a smiling man in an orange T-Shirt. Maybe instead, a Fixer-Upper could be a tall girl with a deep love for Yankee Candles. Maybe it could be me. Bridget the Fixer-Upper will be slightly different than the imaginary one who paints houses and fetches Frisbees. I was lucky enough to discover what I am passionate about when I was a freshman in high school. A self-admitted Phys. Ed. addict, I volunteered to help out with the Adapted PE class. On my first day, I learned that it was for developmentally-disabled students. To be honest, I was really nervous. I hadn't had too much interaction with special needs students before, and wasn't sure how to handle myself around them. Long story short, I got hooked. Three years have passed helping out in APE and eventually becoming a teacher in the Applied Behavior Analysis summer program. I love working with the students and watching them progress. When senior year arrived, college meetings began, and my counselor asked me what I wanted to do for a career, I didn't say Emperor of the World. Instead, I told him I wanted to become a board-certified behavior analyst. A BCBA helps develop learning plans for students with autism and other disabilities. Basically, I would get to do what I love for the rest of my life. He laughed and told me that it was a nice change that a seventeen-year-old knew so specifically what she wanted to do. I smiled, thanked him, and left. But it occurred to me that, while my desired occupation was decided, my true goal in life was still to become a Fixer-Upper. So, maybe I'll be like Sue Storm and her alter-ego, the Invisible Woman. I'll do one thing during the day, then spend my off-hours helping people where I can. Instead of flying like Sue, though, I'll opt for a nice performance automobile. My childhood self would appreciate that. What Makes This Essay Tick? Bridget takes a somewhat different approach than Stephen, but her essay is just as detailed and engaging. Let's go through some of the strengths of her essay. A Structure That's Easy to Follow and Understand The essay is arranged chronologically. Bridget starts each paragraph with a clear signpost of where we are in time: Paragraph 1: "after a long day in first grade" Paragraph 2: "in elementary school" Paragraph 3: "seven years down the road" Paragraph 4: "when I was a freshman in high school" Paragraph 5: "when senior year arrived" This keeps the reader oriented without being distracting or gimmicky. One Clear Governing Metaphor I would assign people, aptly named Fixer-Uppers, to fix everything that needed fixing. That old man down the street with chipping paint on his house would have a fresh coat in no time. The boy who accidentally tossed his Frisbee onto the roof of the school would get it back. †¦ Seven years down the road, I still take a second glance at the sidewalk cracks and think of my Fixer-Uppers, but now I'm doing so from the driver's seat. As much as I would enjoy it, I now accept that I won't become Emperor of the World, and that the Fixer-Uppers will have to remain in my car ride imaginings. Or do they? I always pictured a Fixer-Upper as a smiling man in an orange T-Shirt. Maybe instead, a Fixer-Upper could be a tall girl with a deep love for Yankee Candles. Maybe it could be me. †¦ I wanted to become a board-certified behavior analyst. A BCBA helps develop learning plans for students with autism and other disabilities. Basically, I would get to do what I love for the rest of my life. †¦But it occurred to me that, while my desired occupation was decided, my true goal in life was still to become a Fixer-Upper. What makes this essay fun to read is that Bridget takes a child's idea of a world made better through quasi-magical helpers and turns it into a metaphor for the author's future aspirations. It helps that the metaphor is a very clear one: people who work with students with disabilities are making the world better one abstract fix at a time, just like imaginary Fixer-Uppers would make the world better one concrete physical fix at a time. Every childhood Fixer-Upper ever. Ask your parents to explain the back row to you. (JD Hancock/Flickr) An Engaging, Individual Voice This essay uses many techniques that make Bridget sound genuine and make the reader feel like we already know her. Technique #1: humor. Notice Bridget's gentle and relaxed humor that lightly mocks her younger self's grand ambitions (this is different from the more sarcastic kind of humor used by Stephen in the first essay- you could never mistake one writer for the other). In elementary school, I already knew my career path: I was going to be Emperor of the World. I was like a ten-year-old FDR. Technique #2: invented terminology. The second technique is the way Bridget coins her own terms, carrying them through the whole essay. It would be easy enough to simply describe the people she imagined in childhood as helpers or assistants, and to simply say that as a child she wanted to rule the world. Instead, she invents the capitalized (and thus official-sounding) titles "Fixer-Upper" and "Emperor of the World," making these childish conceits at once charming and iconic. What's also key is that the titles feed into the central metaphor of the essay, which keeps them from sounding like strange quirks that don't go anywhere. Technique #3: playing with syntax. The third technique is to use sentences of varying length, syntax, and structure. Most of the essay's written in standard English and uses grammatically correct sentences. However, at key moments, Bridget emphasizes that the reader needs to sit up and pay attention by switching to short, colloquial, differently punctuated, and sometimes fragmented sentences. The big pothole on Elm Street that my mother managed to hit every single day on the way to school would be filled-in. It made perfect sense! All the people that didn't have a job could be Fixer-Uppers. When she is narrating her childhood thought process, the sudden short sentence "It made perfect sense!" (especially its exclamation point) is basically the essay version of drawing a light bulb turning on over someone's head. As much as I would enjoy it, I now accept that I won't become Emperor of the World, and that the Fixer-Uppers will have to remain in my car ride imaginings. Or do they? Similarly, when the essay turns from her childhood imagination to her present-day aspirations, the turn is marked with "Or do they?"- a tiny and arresting half-sentence question. Maybe instead, a Fixer-Upper could be a tall girl with a deep love for Yankee Candles. Maybe it could be me. The first time when the comparison between magical fixer-upper's and the future disability specialist is made is when Bridget turns her metaphor onto herself. The essay emphasizes the importance of the moment through repetition (two sentences structured similarly, both starting with the word "maybe") and the use of a very short sentence: "Maybe it could be me." To be honest, I was really nervous. I hadn't had too much interaction with special needs students before, and wasn't sure how to handle myself around them. Long story short, I got hooked. The last key moment that gets the small-sentence treatment is the emotional crux of the essay. As we watch Bridget go from nervously trying to help disabled students to falling in love with this specialty field, she undercuts the potential sappiness of the moment by relying on changed-up sentence length and slang: "Long story short, I got hooked." The best essays convey emotions just as clearly as this image. What Could This Essay Do Even Better? Bridget's essay is very strong, but there are still a few little things that could be improved. Explain the car connection better. The essay begins and ends with Bridget's enjoying a car ride, but this doesn't seem to be related either to the Fixer-Upper idea or to her passion for working with special-needs students. It would be great to either connect this into the essay more, or to take it out altogether and create more space for something else. Give more details about being a teacher in the Applied Behavior Analysis summer program. It makes perfect sense that Bridget doesn't want to put her students on display. It would take the focus off of her and possibly read as offensive or condescending. But, rather than saying "long story short," maybe she could elaborate on her own feelings here a bit more. What is it about this kind of teaching that she loves? What is she hoping to bring to the lives of her future clients? Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now: 3 Essential Tips for Writing Your Own Essay How can you use this discussion to better your own college essay? Here are some suggestions for ways to use this resource effectively. #1: Read Other Essays to Get Ideas for Your Own As you go through the essays we've compiled for you above, ask yourself the following questions: Can you explain to yourself (or someone else!) why the opening sentence works well? Look for the essay's detailed personal anecdote. What senses is the author describing? Can you easily picture the scene in your mind's eye? Find the place where this anecdote bridges into a larger insight about the author. How does the essay connect the two? How does the anecdote work as an example of the author's characteristic, trait, or skill? Check out the essay's tone. If it's funny, can you find the places where the humor comes from? If it's sad and moving, can you find the imagery and description of feelings that make you moved? If it's serious, can you see how word choice adds to this tone? Make a note whenever you find an essay or part of an essay that you think was particularly well-written, and think about what you like about it. Is it funny? Does it help you really get to know the writer? Does it show what makes the writer unique? Once you have your list, keep it next to you while writing your essay to remind yourself to try and use those same techniques in your own essay. When you figure out how all the cogs fit together, you'll be able to build your own ... um ... whatever this is. #2: Find Your "A-Ha!" Moment All of these essays rely on connecting with the reader through a heartfelt, highly descriptive scene from the author's life. It can either be very dramatic (did you survive a plane crash?) or it can be completely mundane (did you finally beat your dad at Scrabble?). Either way, it should be personal and revealing about you, your personality, and the way you are now that you are entering the adult world. Check out essays by authors like John Jeremiah Sullivan, Leslie Jamison, Hanif Abdurraqib, and Esmà © Weijun Wang to get more example of how to craft a compelling personal narrative. #3: Start Early, Revise Often Let me level with you: the best writing isn't writing at all. It's rewriting. And in order to have time to rewrite, you have to start way before the application deadline. My advice is to write your first draft at least two months before your applications are due. Let it sit for a few days untouched. Then come back to it with fresh eyes and think critically about what you've written. What's extra? What's missing? What is in the wrong place? What doesn't make sense? Don't be afraid to take it apart and rearrange sections. Do this several times over, and your essay will be much better for it! For more editing tips, check out a style guide like Dreyer's English or Eats, Shoots Leaves. What's Next? Interested in learning more about college essays? Check out our detailed breakdown of exactly how personal statements work in an application, some suggestions on what to avoid when writing your essay, and our guide to writing about your extracurricular activities. Working on the rest of your application? Read what admissions officers wish applicants knew before applying. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: The recommendations in this post are based solely on our knowledge and experience. If you purchase an item through one of our links PrepScholar may receive a commission. Have friends who also need help with test prep? Share this article! Tweet Dr. Anna Wulick About the Author Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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The Lost World, Michael Crichton. Explains the book and gives a personal critique of it

The Lost World, Michael Crichton. Explains the book and gives a personal critique of it I read Michael Crichton's The Lost World. ‚Â ® In the following paragraphs, I will not only explain the book, but also give my critique of it. I will also give a paragraph that was probably the best paragraph in the book, in my opinion.The book starts out with Ian Malcolm, a mathematician who had already had an experience with live dinosaurs a couple of years ago on another island. He has pretty much blocked that experience from his mind. Anyway, it also talks about a man named Doctor Levine. This man talks at a lecture that Malcolm is watching about the theory of there being a lost world, an island, undiscovered, that has extinct animals on it, particularly dinosaurs. Malcolm dismisses this idea saying that is the dumbest thing he ever heard. After the lecture, Levine talks to Malcolm to help him in finding this 'Lost World.' Malcolm again dismisses him.The Lost World (Crichton novel)After a couple weeks of Levine nagging him, he sort of gets more into the idea, and starts to b elieve it. Levine Narrows it down to one island, Isla Sorna, and just leaves without telling anyone.Two of Levine's students, Kelly and Arby, get worried when he wasn't there to teach their class, because they were supposed to go on a field trip with him that day. They go to a guy named Doctor Thorne, a guy that was making specialized equipment for their trip. He said that he didn't know what was going on. They contact Malcolm and they go to Levine's apartment. They go to his computer room and see all this stuff on the wall about site B. They go onto the computer and Arby gets all this stuff about site B on it. Malcolm then finds out that the island that Levine...

Reflection Assignment Example | Topics and Well Written Essays - 250 words - 13

Reflection - Assignment Example This would affect the economical development with the abandonment of some services. Austerity measures applied by the administration because of the increasing aging population would cause diminution in the living standards. Labor supply would get affected negatively by causing skilled employees numbers to drop causing exceptional hike in the cost of labor. Lower savings would negatively affect the actual Gross Domestic Product. The lower saving would be because of reduced savings attributable to the high numbers of retirees, who would not be saving anymore. The Canadian physical capital stock would also extensively reduce because of the reduced savings that would create a diminishing impact on real capital per head. Increased immigration in Canada helps in balancing the effects of the increasing dependency ratio by supplying skilled economic skills to the Canadian economy. However, it is worth to note that increased immigration of skilled workers does not necessarily imply economic growth and development. The effects of immigrant workers are largely neutral on the economic performance. On the flipside, increasing numbers of immigrants cause pressure on the government for provision of basic services such as housing and other administrative services. These pressures may negatively affect the government and spills to the economic performance. Canadas Aging Population May Create $67-Billion Annual Budget Hole: Study. (n.d.). Retrieved November 29, 2014, from

AN INVESTIGATION INTO THE IMPACT OF CONTROL MANAGEMENT PRACTICES ON Essay

AN INVESTIGATION INTO THE IMPACT OF CONTROL MANAGEMENT PRACTICES ON EMPLOYEE PERFORMANCE AT BRITISH AIRWAYS - Essay Example The research study has focused on the sampling out of the employee groups and categorization of them into Best Performing, Average Performing and Low Performing. This has been done realizing the fact that the employee’s perception about the control management system itself may be strongly affected by the employees his or her own experience about the system and the outcomes of the system in the form of their job enrichment, promotions, responsibilities’ enrichment or any other job enhancement. It is also important here to analyze whether the employees themselves have realized that which control management system or controlling strategy from an HR perspective really matters for them and if they seem it to be the part of the contributing factors that have led them in realizing to their strong performance capabilities. All these points are also important to analyze as which performance group has what direction of thinking. It may be possible that there is no clear trend or demarcation of thoughts among the sample groups. This study involves a survey questionnaire where the employees were asked to answer a few questions. Employees were categorized into three basic groups - â€Å"Best Performing†, â€Å"Average Performing† and â€Å"Low Performing† employees, considering the fact that there is an influence, whether clear or blurred, between the performances of the employee himself/herself and the perception about the system in which he/she has made up to the mark where he/she stands currently. The responses were taken as SD = Strongly Disagree, D = Disagree, N = Neither agree nor disagree, A = Agree and SA = Strongly Agree. Although the perceptions and the responses do not clearly demarcate any trend or conclusion, however, statistics covered in earlier chapters may support in the analysis of any particular aspect of the research. (1) Control management is a desired component within the organization by the majority of participants

What are important factors accounting for early human mobility Essay

What are important factors accounting for early human mobility - Essay Example What are important factors accounting for early human mobility? Eurasia is the collective history of distinct peripheral coastal areas that share major contribution in human development on the grounds of distinct trade routes that interconnects diversified continental masses. The various cultural, social and tradition features of these distinct regions were similar in nature because of the regular migration of people around the board and regular intersection with trading activities. Precisely, the even development on the same pace at the distant regions in religious, technological and philosophical aspects can be regarded the uniform feature of the early Eurasian civilizations. Since ancient times China possess features that add to the strength of the country in attaining global recognition. The first and the foremost point that worth to be mentioned is the strong security (land and maritime) with rapid development of technology because of overwhelming political unity of the place that strengthened the overseas exploration ability of the region. The steady advancement in agricultural and commercial with a strong maritime technology and policy can be regarded as the main characteristics that lead the foundation of global leadership in support of the region. The classical period is the era between 1000 BCE- 500 CE. The Roman Empire in this era got rid of Triumverate when Octavius (Augustus) Caesar defeated Mark Antony and Cleopatara. On the onset of the first Empire of Rome Octavius was given the name of Augustus or the revered.

Vegetarianism Essay Example | Topics and Well Written Essays - 1250 words

Vegetarianism - Essay Example These goals, alone or in combination, are illustrative of factors that may contribute to or come as a result of the decision to implement a vegetarian lifestyle. Further investigation can illuminate the mechanisms through which vegetarianism may benefit personal health, animal rights, and the environment. The vegetarian diet is associated with several immediate health benefits for humans. For example, the fitness of the heart and lungs is paramount to a healthy lifestyle, and improvements in cardiovascular health have been noted following the adoption of a vegetarian routine. Research suggests that these benefits can be attributed to the lowering of lipids and the normalization of blood pressure linked with vegetarianism, but it is possible that other aspects of the vegetarian diet also contribute to cardiovascular improvements (Ferdowsian & Barnard, 2009). Another generally positive result of vegetarianism that may lead to improved cardiovascular health is weight loss. The loss of weight has many associated benefits and may be achieved (in the case of the vegetarian diet) largely because of the lowered caloric intake of vegetarian diets (Sacks et al., 2009). Despite the reduction in calories, the study by Sacks and colleagues also implies that vegetarians experience a similar amount of satiation from their diets as compared to traditional nourishment regimens, and are not likely to overeat in response to the decrease. Vegetarian diets are also associated with prolonged health benefits.... Research suggests that these benefits can be attributed to the lowering of lipids and the normalization of blood pressure linked with vegetarianism, but it is possible that other aspects of the vegetarian diet also contribute to cardiovascular improvements (Ferdowsian & Barnard, 2009). Another generally positive result of vegetarianism that may lead to improved cardiovascular health is weight loss. The loss of weight has many associated benefits, and may be achieved (in the case of the vegetarian diet) largely because of the lowered caloric intake of vegetarian diets (Sacks et al., 2009). Despite the reduction in calories, the study by Sacks and colleagues also implies that vegetarians experience a similar amount of satiation from their diets as compared to traditional nourishment regimens, and are not likely to overeat in response to the decrease. Vegetarian diets are also associated with prolonged health benefits, such as the sustainment of an optimal weight and a long-term decreas e in the risk of developing certain cancers. The body requires a small amount of various nutrients such as zinc and cobalt. These requirements are more broadly met through vegetarian diets, and these obtained micronutrients are connected with the maintenance of optimal weight as well as decreased risk for cancer. An increase in the consumption of carotenoids, vitamin C, vitamin E, and folic acids (found in vegetarian diets) is also linked with reduced cancer risks, and vegetarians have a much lower rate of colorectal cancer when compared to people on other diets (Van Duijnhoven et al., 2009). The benefits of vegetarianism reach beyond the individual. The promotion

Earth Hour Essay Example | Topics and Well Written Essays - 1750 words

Earth Hour - Essay Example This is a major event that requires a lot of planning. This is a project. It is a sequence of unique but connected activities, the aim of which s to accomplish a goal within a specific time period, within the budget and in accordance with specification (Wysocki, 2009, p. 2). It is a temporary undertaking (Schwalbe, 2009, p. 39). Like any project it is a cycle planning, which includes initiation, planning, execution and closure. Project Review The project involves a day long session consisting of two presentations, entertainment, tea and lunch. The event requires the use of volunteers which will be recruited by sending letters to organisations that are normally supportive of and by posting flyers at libraries, transportation centers and other public places. It also involves researching themes, venues, and entertainment that embrace environmental protection. Motivation for Project The world needs us and so we need to stop destroying it by playing our part in the preservation of the env ironment. The alarming rates of extinction of animals, deteriorating forests, and increased pollutants in the air are all the outcome of pollution. This menace arose at the cost of our luxuries. Excessive burning of fossil fuels has resulted in the increased emissions of green house gases and has also resulted in the augmentation of different diseases. Serious steps need to be taken now or otherwise it may be too late. Reducing our luxuries is one of the most important things. The burden placed on our natural resources has also resulted in an imbalance which has in turn resulted in drastic changes in the environment. The concept of Earth Hour came out of an initiative which started off in Sydney in 2004 and then celebrated for the first time in 2007 (UNEP, 2009). It was being run by the name of â€Å"The Big Flick†. Then this concept started spreading and this year 147 countries participated in saving energy on 31 March for one hour. Since it is quite a good effort the number of countries that have participated have been increasing over time and so is the duration of Earth Hour. Furthermore, this campaign has gone beyond just connecting people and bringing them together in one place. There is now a good motive behind it as people tend to want to have good reasons for doing and supporting something. They expect that it will result in good outcomes. This is usually the only way that it can lead to a positive response. Events need to be properly conceptualized so that people might be aware of the reasons as well as the circumstances they will face if they do not support it. We are now in the process of arranging an event the purpose in very simple words is preserving our planet. Our purpose here is to motivate people towards saving the environment and contributing to its preservation. Earth Hour has resulted in the saving of energy by shutting off lights for a short while and we want to broaden the perspective. The event is being held in Brisbane capital o f Queensland, the third populous county within Australia. The basic motive of our event will be making people aware of the possible hazards, the alarming increase in the population, and our usage of fossil fuels. We will try our best through the workshops and activities to create the realization in people that they should play their part in controlling the use of energy. The people themselves will put a stop to the extravagant use of the fossil fuels which has undoubtedly increased