Dr. Martin Luther Kings “I Have a Dream” Overview Free Essays

â€Å"I Have a Dream Speech† continues to resonate with people all ever the world. These are the reasons why: 1 . We’re getting there, but the work is far from done People of all races still strive for equality. We will write a custom essay sample on Dr. Martin Luther Kings â€Å"I Have a Dream† Overview or any similar topic only for you Order Now As far as we’ve come, we still have a long way to go. The speech never gets old, instilling in us the powerful idea of brotherhood and that as diverse as we are, we are one. 2. A lesson In leadership Through his words, MILK Jar. Gave voice to the voiceless. Through his deeds he gave courage to the faint of heart. Through it all, he taught us the power of love and humanity. . We yearn for unwavering examples of human integrity MILK Jar. Endured the humiliation of arrest, the loneliness of a prison cell, and constant threats to his life which was ultimately sacrificed. In an era of false heroes and the all-too-common occurrence of being let down by those we once held In high esteem, we need people to look up to, to aspire to be and who make us say, â€Å"l want to be Like them!. † 4. Motivation to Inspire others The way King went about affecting change is a leadership and linguistic lesson in how to move mountains. The speech is one of the greatest examples of what we can do when we act on our hearts, and it gave us a benchmark to strive for: a country that acts on its own ideals and measures itself against how it treats its least fortunate. 5. A shining example of how one person can move others to action The speech reinforces that change begins with us and that any one of us can help transform the world. Martin Luther King, Jar. , one man, did nothing less than Inspire a nation to transform itself and begin living up to the meaning of its creed. 6. Economic injustices still exist Much is said about today’s economic â€Å"winners and losers. MILK,Jar. Deplored the idea that businesses should exploit workers by failing to pay a decent wage or laying off dedicated employees to squeeze more profits. Today’s Occupy Wall Street Movement Is one example of Just how passionate people still are about these Issues. 7. We have large-scale unemployment King believed human dignity could be re stored with federal works programs that trained and placed unemployed workers. This thinking still informs our current dilemma about what it will take to restore people’s livelihoods and dignity amidst the longest, deepest, global recession in a generations. . A reminder to serve others We too can strive to be better, serving our nation and our fellow brothers. It Is easy to implicated society. Martin Luther King, Jar. Inspired us to reach out to others in greater need. 9. Serves as a powerful presentation to our children about prejudice The speech is an influential classroom tool that still resonates with children today. Kids aren’t huge fans of black and white video clips, but it doesn’t take long for the magnificent words and charisma of King to transcend the limitations of any media. 0. We require reminders that make us look into our souls The United States believes it is a land in which strength is defined not simply by the capacity to wage war but by the d etermination to forge peace. The speech forces us to face these ideals and is still helpful today as we look in the mirror to determine if we like what we see. 11. It helps the rest of the world fight discrimination Fighting for what is right and Just are basic human impulses, yet oftentimes they are difficult to act on. The world has a long way to go before eradicating racial hatred, discrimination, segregation and ethnic strife. Anything that inspires people to action is a plus, let alone such a shining example as the â€Å"l Have a Dream† speech. 12. Powerfully reinforces the notion that progress is possible It is so easy to become assassinated, discouraged, disengaged and even depressed with the state of affairs in our society, our government and our world. Voter apathy is rampant. We need the â€Å"l Have a Dream Speech† to remind us of our better selves and all that we still aspire to be. Correct Scott King said â€Å"all Americans who believe in freedom, tolerance and human rights have a responsibility to oppose bigotry and prejudice,† including against sexual orientation. She institutionalized Martin Luther King’s â€Å"philosophy, his principles of nonviolence and his methodology of social change,† and helped push it forward. These worthy causes still exist today. Progress is being made, but it is up to each one of us to carry them forward, no matter how small or how large the gestures. We are busy, time is short and for most of us, the daily challenges are great. But we all must do our part. Why does Martin Luther King Jar have a holiday? Doctor King led the civil rights movement in the US. Taking his philosophy from Gandhi, he determined that the movement would be nonviolent†¦ At least from the point of the African American point. You see, in those times the Jim Crow laws were in effect. Schools were black and white, bus stops were segregated, even drinking fountains were labeled â€Å"white† and â€Å"colored†. While the Civil War had officially ended slavery, the black citizens were treated as second class citizens. They had to pay to vote, get up on a bus when a white passenger wanted their seat, wait to eat if there were not enough seats labeled â€Å"colored† at a lunch counter, in essence they were still treated as slaves. In the US, the laws had changed, but the attitudes had not. There was a small minority who still thought that people of color were not equal. They had been slaves, were stupid, and did not deserve the rights that white people had. Of the other people, most Just never thought about it. They lived their lives and didn’t think about how the black person felt trying to raise his/her family in dignity. Ere public and then pointed out that these people were war heroes, entertainers, and public servants. In short, he made white people face the very real fact that they were no better or worse than the African Americans and that they needed to change the laws†¦ And attitudes. It was a very troubling time in the US. There was news coverage from the national televi sion services showing peaceful African Americans protesting and being attacked by the police with water cannon, dogs, and the police themselves. We saw the footage from Alabama, Mississippi, Georgia, and were outraged. When Dry. King was assassinated, the country was shocked and dismayed. Laws were changed in short order, and the nation became more aware how it treated it’s citizens. Some short years later, the unofficial celebration of Dry. King’s birthday became a national holiday. The reason is that his was the most influential contribution to civil rights in the US in the 20th century. We remember his contributions on that day, and celebrate the man ho had the courage to speak out against laws which made second class citizens of a large minority of US citizens. Thoughts: In this persuasive speech which may be the best speech ever given. There are so many powerful points. The two things that stick out to me the most are the quotes â€Å"l have a dream that my four children will one day live in a nation where they will not be Judged by the color of their skin but by the content of their character. † Also, the quote â€Å"And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able o speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to Join hands and sing in the words of the old Negro spiritual, â€Å"Free at last! Ere at last! Thank God Almighty, we are free at last! † (Martin Luther King Jar. ) The pure eulogy, rhetorical use, intellectuality, and genuine thoughts were conveyed in such a way throughout the speech that a person could not help, but take notice and be at the mercy of the history that was made that day. Dry . King said they were going to cash a check. This was not a check in the literal means, but the metaphorical representation of something that was promised to them, and that promise was not fulfilled. How to cite Dr. Martin Luther Kings â€Å"I Have a Dream† Overview, Papers

Importance of the Marketing Mix free essay sample

Introduction The term â€Å"marketing mix† was introduced by Neil Borden in his 1964 article â€Å"The Concept of the Marketing Mix†. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to four Ps: product, price, place and promotion. In addition, McCarthy (1964) defined the marketing mix as â€Å"a combination of all the factors at a marketing manager’s command to satisfy the target market† (Groucutt, Leadly and Forsyth, 2004: 17). For Grà ¶nroos (1994), the four Ps has become â€Å"the universal marketing model or even theory and an almost totally dominating paradigm for most academics†. In recent years, the concept of the four Ps has been faced with a lot of criticism due to its oversimplification (Lauterborn, 1990; Waterschoot van der Bulte, 1992; Kotler, 1984; Gummesson, 1997). The purpose of this essay will be to an alyse critically the four Ps of the marketing framework in view of its usefulness. We will write a custom essay sample on Importance of the Marketing Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. The marketing mix framework Marketing is a broad and complex subject (Brassington and Pettitt, 2006). Therefore a model is needed which reflects the complex subject in a simplified form by mapping the essential elements and their relationships to each other, thus used for description, explanation and design in practice. This is achieved by the four Ps of the marketing concept. One of the main reasons why the framework has been extremely influential in marketing theory and practice is because of its simplicity and easy understanding (Grà ¶nroos, 1994). Nowadays, successful companies like â€Å"Diesel† rely on the marketing concept and underpin its utility (The Times 100, 2010). 2. Criticism of the four Ps of Marketing Borden’s (1964) intention was not to create a fixed framework. Quite the contrary, he assumed that others might build a different mix. But in fact, when comparing McCarthy’s (1964) four Ps with Borden’s (1964) 12 elements on theoretical base, it appears to be too limited. First of all it looks as if the concept of the four Ps focuses too much on product instead of customer. Dixon and Blois (1983, cited in Grà ¶nroos, 1994: 6) states: â€Å"The views implicit in the four P approach is that the customer is somebody to whom  something is done!†. This suggests, that the marketing mix rather manipulate than identify and satisfy customer needs. For Grà ¶nroos (1994), due to increasing globalization and competition, customer relationship and retention are essential elements of 21st century marketing. Essentially, it appears that the four Ps contain no personalized relationships between seller and customer. That leads to another problem, particularly in the fi elds of industrial and service marketing. The four Ps of the marketing concept seems to be orientated towards consumer goods and therefore it might fit well. But in industrial marketing, where the focus is on buyer-seller relationships and not products, the four Ps are not enough because of its lack of personal contacts (Webster, 1984 cited in Rafiq and Ahmed, 1995: 4). Industrial Marketing requires more coordination between buyer and seller due to its product and buying process complexity (Webster, 1984 cited in Rafiq and Ahmed, 1995: 4). Another sector, where the four Ps reaches its limits, is the growing service based economy. Services are quite different from consumer goods, because of their intangibility. Furthermore it is difficult to compare quality of related services and to set the right price. Thus, the four Ps appear inadequate and need to be modified for services and also extended (Booms Bitner, 1981, cited in Rafiq and Ahmed, 1995:6) 3. The seven Ps of service marketing Booms and Bitner (1981) developed a new framework, the seven Ps mix, by adding three elements to the traditional four Ps: participants, physical evidence and processes (Rafiq and Ahmed, 1995). Participants in the Booms and Bitner (1981) framework are all people who are involved in the consumption of a service. The staff for example, plays a major role to guarantee quality and gives a service additional value. Physical evidence covers the environment in which the service is delivered (Rafiq and Ahmed, 1995). It is important that services are made tangible for customers to determine the quality. Process is important to ensure that the consumer understands getting a service (Rafiq and Ahmed, 1995). However, critics could argue that the additional three Ps are not necessary and could be assimilated into the four Ps of the marketing mix concept. But in fact it is essential to separate them from the basic four Ps, to highlight their importance (Bitner, 1990, cited in Rafiq and Ahmed, 1995: 7). Table 1 shows  the strengths and weaknesses of the two frameworks, according to a survey by Rafiq and Ahmed (1995). Table 1: Strengths and weaknesses of the 4Ps and 7Ps (Rafiq and Ahmed, 1995: 13) modified by David Boersig The figure shows that the seven Ps provide some advantages to the four Ps and it is a good extension that should kept in mind. The results of the survey by Rafiq and Ahmed (1995) suggest that there might be a need for change towards the seven Ps framework. In any case, it is important that the Ps are not being seen as individual categories. The whole marketing concept must be internally coherent and each company will have to develop their individual marketing mix that creates competitive edge (Brassington and Pettitt, 2006). Conclusion The four Ps simplifies the complexity of marketing and has become influential in both theory and practice. However, it is important to remember that the marketing mix is a model and cannot include everything. The marketing mix  should not be seen as a fix. Today, in a changing world, the marketing mix has to be flexible and up to date. A company that is too much product focused and ignore customer needs, will get left behind by competitors. Nevertheless, in service marketing, the four Ps of the marketing concept reach its limits. The seven Ps framework of Booms and Bitner (1981) provide an appropriate extension to them. Finally, regardless of what the critics think about the four Ps framework, there is one thing that marketing can never be: Perfect. Importance of the Marketing Mix free essay sample Introduction The term â€Å"marketing mix† was introduced by Neil Borden in his 1964 article â€Å"The Concept of the Marketing Mix†. Borden’s (1964) original marketing mix was a list of 12 elements that make up a marketing programme. McCarthy (1964) refined Borden’s list and reduced Borden’s 12 elements to four Ps: product, price, place and promotion. In addition, McCarthy (1964) defined the marketing mix as â€Å"a combination of all the factors at a marketing manager’s command to satisfy the target market† (Groucutt, Leadly and Forsyth, 2004: 17). For Grà ¶nroos (1994), the four Ps has become â€Å"the universal marketing model or even theory and an almost totally dominating paradigm for most academics†. In recent years, the concept of the four Ps has been faced with a lot of criticism due to its oversimplification (Lauterborn, 1990; Waterschoot van der Bulte, 1992; Kotler, 1984; Gummesson, 1997). The purpose of this essay will be to analyse critically the four Ps of the marketing framework in view of its usefulness. We will write a custom essay sample on Importance of the Marketing Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. The marketing mix framework Marketing is a broad and complex subject (Brassington and Pettitt, 2006). Therefore a model is needed which reflects the complex subject in a simplified form by mapping the essential elements and their relationships to each other, thus used for description, explanation and design in practice. This is achieved by the four Ps of the marketing concept. One of the main reasons why the framework has been extremely influential in marketing theory and practice is because of its simplicity and easy understanding (Grà ¶nroos, 1994). Nowadays, successful companies like â€Å"Diesel† rely on the marketing concept and underpin its utility (The Times 100, 2010). 2. Criticism of the four Ps of Marketing Borden’s (1964) intention was not to create a fixed framework. Quite the contrary, he assumed that others might build a different mix. But in fact, when comparing McCarthy’s (1964) four Ps with Borden’s (1964) 12 elements on theoretical base, it appears to be too limited. First of all it looks as if the concept of the four Ps focuses too much on product instead of customer. Dixon and Blois (1983, cited in Grà ¶nroos, 1994: 6) states: â€Å"The views implicit in the four P approach is that the customer is somebody to whom something is done!†. This suggests, that the marketing mix rather manipulate than identify and satisfy customer needs. For Grà ¶nroos (1994), due to increasing globalization and competition, customer relationship and retention are essential elements of 21st century marketing. Essentially, it appears that the four Ps contain no personalized relationships between seller and customer. That leads to another problem, particularly in the fields of industrial and service marketing. The four Ps of the marketing concept seems to be orientated towards consumer goods and therefore it might fit well. But in industrial marketing, where the focus is on buyer-seller relationships and not products, the four Ps are not enough because of its lack of personal contacts (Webster, 1984 cited in Rafiq and Ahmed, 1995: 4). Industrial Marketing requires more coordination between buyer and seller due to its product and buying process complexity (Webster, 1984 cited in Rafiq and Ahmed, 1995: 4). Another sector, where the four Ps reaches its limits, is the growing service based economy. Services are quite different from consumer goods, because of their intangibility. Furthermore it is difficult to compare quality of related services and to set the right price. Thus, the four Ps appear inadequate and need to be modified for services and also extended (Booms Bitner, 1981, cited in Rafiq and Ahmed, 1995:6) 3. The seven Ps of service marketing Booms and Bitner (1981) developed a new framework, the seven Ps mix, by adding three elements to the traditional four Ps: participants, physical evidence and processes (Rafiq and Ahmed, 1995). Participants in the Booms and Bitner (1981) framework are all people who are involved in the consumption of a service. The staff for example, plays a major role to guarantee quality and gives a service additional value. Physical evidence covers the environment in which the service is delivered (Rafiq and Ahmed, 1995). It is important that services are made tangible for customers to determine the quality. Process is important to ensure that the consumer understands getting a service (Rafiq and Ahmed, 1995). However, critics could argue that the additional three Ps are not necessary and could be assimilated into the four Ps of the marketing mix concept. But in fact it is essential to separate them from the basic four Ps, to highlight their importance (Bitner, 1990, cited in Rafiq and Ahmed, 1995: 7). Table 1 shows the strengths and weaknesses of the two frameworks, according to a survey by Rafiq and Ahmed (1995). 7 Ps 4 Ps Strengths More comprehensive More refined Broader perspective Simplicity and ease of understanding Easy to memorize Good pedagogic tool, especially for introductory marketing Weaknesses More complicated Extra elements can be incorporated in 4Ps Controllability of the three new elements Too simple, not broad enough Service Relationship marketing Table 1: Strengths and weaknesses of the 4Ps and 7Ps (Rafiq and Ahmed, 1995: 13) modified by David Boersig The figure shows that the seven Ps provide some advantages to the four Ps and it is a good extension that should kept in mind. The results of the survey by Rafiq and Ahmed (1995) suggest that there might be a need for change towards the seven Ps framework. In any case, it is important that the Ps are not being seen as individual categories. The whole marketing concept must be internally coherent and each company will have to develop their individual marketing mix that creates competitive edge (Brassington and Pettitt, 2006). Conclusion The four Ps simplifies the complexity of marketing and has become influential in both theory and practice. However, it is important to remember that the marketing mix is a model and cannot include everything. The marketing mix should not be seen as a fix. Today, in a changing world, the marketing mix has to be flexible and up to date. A company that is too much product focused and ignore customer needs, will get left behind by competitors. Nevertheless, in service marketing, the four Ps of the marketing concept reach its limits. The seven Ps framework of Booms and Bitner (1981) provide an appropriate extension to them. Finally, regardless of what the critics think about the four Ps framework, there is one thing that marketing can never be: Perfect.

The Popularity of Social Networking Sites Essay Example For Students

The Popularity of Social Networking Sites Essay The Popularity of Social Networking Sites In recent years, social networking sites have rapidly gained popularity among people at all ages. A large number of people have registered and become members of some social networking sites, such as Facebook, Twitter, and Wechat. Also, people spend a lot of time on these sites chatting, playing games, and making friends. Social networking sites have become a part of people’s life. However, what accounts for the popularity of these sites? As far as I’m concerned, this phenomenon, which social networking sites are very popular nowadays, is caused by three important reasons. First of all, copycat effect leads to the popularity of social networking sites. Copycat effect is a well-known psychological phenomenon, and most of people have this mentality. When they notice that people around them are using different social networking sites, they may feel that they don’t follow the trend. They may even don’t know these sites before, and then they go to register an account. When they begin using social networking sites, lots of their friends will be affected and follow the trend. For example, my friend, Jun, didn’t download any social networking apps before. When she found that all her friends were having fun in social networking apps, she began using these apps and was addicted to them. Therefore, copycat effect causes social networking sites become more widely used. Second, with the development of the network, social networking sites are very convenient to access, which is an important reason for their popularity. The number of Internet users has increased with improved Internet technology, which is beneficial for promotin. .ending much time on social networking sites affects people’s work and study, and people will become more and more isolated from their friends in real life. We will write a custom essay on The Popularity of Social Networking Sites specifically for you for only $16.38 $13.9/page Order now Moreover, it is difficult to protect users’ privacy on social networking sites, so it may result in the risk of revealing person details.All in all, the popularity of social networking sites depends on copycat effect during people, convenience in themselves, and their good functions. When social networking sites are becoming an important part of people’s life, people should learn to make the most of these sites instead of wasting time. In other words, people are supposed to use social networking sites temperately but not be addicted to them. It is unwise to let the normal life of people be influenced by these sites. Remember that social networking sites are the joys of the life, but they are not all of the life.

How to Calculate the Variance of a Poisson Distribution

How to Calculate the Variance of a Poisson Distribution The variance of a distribution of a random variable is an important feature. This number indicates the spread of a distribution, and it is found by squaring the standard deviation. One commonly used discrete distribution is that of the Poisson distribution. We will see how to calculate the variance of the Poisson distribution with parameter ÃŽ ». The Poisson Distribution Poisson distributions are used when we have a continuum of some sort and are counting discrete changes within this continuum. This occurs when we consider the number of people who arrive at a movie ticket counter in the course of an hour, keep track of the number of cars traveling through an intersection with a four-way stop or count the number of flaws occurring in a length of wire. If we make a few clarifying assumptions in these scenarios, then these situations match the conditions for a Poisson process. We then say that the random variable, which counts the number of changes, has a Poisson distribution. The Poisson distribution actually refers to an infinite family of distributions. These distributions come equipped with a single parameter ÃŽ ». The parameter is a positive real number that is closely related to the expected number of changes observed in the continuum. Furthermore, we will see that this parameter is equal to not only the mean of the distribution but also the variance of the distribution. The probability mass function for a Poisson distribution is given by: f(x) (ÃŽ »x e-ÃŽ »)/x! In this expression, the letter e is a number and is the mathematical constant with a value approximately equal to 2.718281828. The variable x can be any nonnegative integer. Calculating the Variance To calculate the mean of a Poisson distribution, we use this distributions moment generating function. We see that: M( t ) E[etX] ÃŽ £ etXf( x) ÃŽ £etX ÃŽ »x e-ÃŽ »)/x! We now recall the Maclaurin series for eu. Since any derivative of the function eu is eu, all of these derivatives evaluated at zero give us 1. The result is the series eu ÃŽ £ un/n!. By use of the Maclaurin series for eu, we can express the moment generating function not as a series, but in a closed form. We combine all terms with the exponent of x. Thus M(t) eÃŽ »(et - 1). We now find the variance by taking the second derivative of M and evaluating this at zero. Since M’(t) ÃŽ »etM(t), we use the product rule to calculate the second derivative: M’’(t)ÃŽ »2e2tM’(t) ÃŽ »etM(t) We evaluate this at zero and find that M’’(0) ÃŽ »2 ÃŽ ». We then use the fact that M’(0) ÃŽ » to calculate the variance. Var(X) ÃŽ »2 ÃŽ » – (ÃŽ »)2 ÃŽ ». This shows that the parameter ÃŽ » is not only the mean of the Poisson distribution but is also its variance.

Daoism Essay Example | Topics and Well Written Essays - 750 words

Daoism - Essay Example This may be because, since all other religious beliefs are exotic, Taoism is the only religion that the China inhabitants believe to be indigenous. Therefore, this document critically analyzes Daoism, its theoretical, practical, and social approach one of the world religions. Daoism (also called Taoism) is a religious belief whose origin comes from the Chinese traditions. Joachim Wach explained that there are three ways in which a belief qualifies to be named a religion (Kirkland 165). A religion must have its theoretical aspect. This means that it ought to have various verbal beliefs, to which the followers strongly adhere. Daoism accentuates veneration of the ancestral spirits and immortality of some beings in their religion. Taoism believes on the freedom of humanity from conformist limitations. Moreover, Taoism obtains its teaching from Lao-tze, an ancient philosopher who the followers deem to have established the first Taoism temple. However, the Taoism followers commonly consid er the history about Lao-tze as legendary; and they still keep up with his teachings from the earlier writings. Scholars believe Taoism to be mythological. In this sense, some critics claim their belief about immortality to be mythical. In addition, it highlights the story of a certain prince, who practiced Taoism in a deserted mountain until he became a supernatural and consequently an immortal being (Kirkland 166). The Taoists believe that a certain man, believed to be the true man, will come to the world in the end, and end chaos, bringing peace to the world. Additionally, the Taoists believe that Tao (the way) is the main guiding rule of their values and mannerisms (Ede 21). Moreover, Taoists believe in a hierarchy of gods and eternals. There is also the practical aspect of Daoism. Taoist believers practice various rituals. Taoists believe in achieving immortality through practicing the Tao values, both within and outside the bodily being. The Taos internal practices entail phys ical Tao exercises, which include breathing, intense meditation, and refinement of the inner elixir. Besides, the central objective of these activities is to improve oneself, spiritually and bodily. Tao also teaches external practices that involve being responsible in exemplary actions such as helping one another. Tao believers must strive to achieve these values by earnestly practicing both the internal and external activities, since they believe that the reward is to acquire the immortal nature. Additionally, the Tao followers practice martial arts, most commonly known as Kung fu (Ede 22). Besides, the Tao followers also have their own scriptures that they read and follow. This manuscript comes in diverse components. They refer these components as the Canon or the Daozang. They are arranged in the order of age, the earliest being the Tang Dynasty. The succeeding ones include versions compiled during the dynasties of Song, Jin, Yuan, and Ming. There are two distinct Tao sects. The two sects are the Zhengyi and the Quanzhen, with the Zhengyi being the most popular within the Chinese communities. However, these sects are similar in their fundamental Tao beliefs. They only have slight disparities in their norms and regulations. The Quanzhens are stricter in their regulations as opposed to their Zhengyi counterparts, since they practice a strict vegetarian diet and are celibate, spending their entire lives in the

Mandarin Oriental Essay Example | Topics and Well Written Essays - 4000 words

Mandarin Oriental - Essay Example The company begun when it is opened its flagship property in Hong Kong in 1963. The property was known as The Mandarin and developed into a luxurious and reputable hotel. The Mandarin International hotels were formed in 1974. The group intended to spread to the entire Asia (Kotler & Bowen 2006). The strategy was to maintain or expand the standards that had been set by the pioneer branch at Hong Kong (Smith 2010). The company expanded further and acquired property in Bangkok. The Oriental property, which was already a legendary property, was acquired from Bangkok. The management had to facilitate the merger of two strong brands to come up with Mandarin Oriental in the year 1985. From 1990, the company expanded globally and now operation in many countries (Kotler & Bowen 2006). When MOHG was launched the company publicly in Hong Kong stock exchange, there was a need for the company come up with a symbol that represented the image of the company’s elegance (Smith 2010). The elega nce of the symbol would become crucial in representing the image and the charm of the group (Hiebing &Cooper 2004). The company came up with a logo through a recognized design house called Pentagram (Thompson & Martin 2005). The logo took the design of a fan. It is one of the most recognized logos in the world when it comes to the tourism industry (Thompson & Martin 2005). The company encourages all the Mandarin Oriental hotels to come up with their own unique fans to reflect their own individuality (Dobson & Starkey 1993). Each hotel is adjusted to the environment it is located and represents the goals of the company in the local environment. The company places value in originality and is keen to ensure that each branch established a connection with its local market (Smith 2010). Mission and vision The company has a vision of attaining acknowledgement as the world’s most excellent lodge grouping. It has an intention of satisfying and delight their customers (Kotler & Bowen 2 006). According to Ettdgui, the company aims at escalating the operational accommodation to 10,001. The company is committed to making difference continually (Kotler & Bowen 2006). The company aims at improving to maintain its market share and revenues. According to Mandarin Oriental Hotel Group (2009), the company is committed to making a difference through employee development programs. The mission demonstrates the uniqueness of the company in terms of its approach to the target market and to remain competitive. Objectives and the Future of MOHGs The company is targeting to understand the guest’s needs by paying attention to their requests and responding with accuracy and precision (Smith 2010). MOHG hopes to be able to deliver products and services that meet the customer expectations (Thompson & Martin 2005). The company is emphasizing on accountability and sharing of responsibility in order to achieve its goals in an atmosphere of teamwork (Dobson & Starkey 1993). The fut ure of the company as indicated its goals is to remain a market leader through training and career development (Hiebing &Cooper 2004). The company has an interest in surpassing the customer expectation through creating an experience (Dobson & Starkey 1993). The company has singled out creativity and innovation as prerequisites to remaining at the helm of the hotel and tourism industry in the world (Thompson & Marti

Assignment Example | Topics and Well Written Essays - 250 words - 423

Assignment Example As much as this is a sad state, news organizations actually knew that the digital movement would come by some day and this should thus not appear shocking at all (Naquin, 2015). In that light, although news organizations may seek government’s help in making newspapers still viable, many are of the opinion that this will not be possible since they are now obsolete in nature (Naquin, 2015). In the course of gauging effectiveness or rather the impact of advertising campaigns over the internet, there are various challenges that managers face. One of the challenges is that the various digital channels possess different effectiveness and thus relying on one particular channel may give a false reflection of an advertisement’s impact (Fisher, 2012). Another challenge is that most marketers still rely upon the native metrics such as the click-through-rate or looking at page views over the internet to gauge success yet Agencies in the USA contend that such acts as the intent to buy or recalling of a brand are actually the most successful methods that one would use to gauge online success (Fisher, 2012). Therefore, if I were a manager I would rely upon sales metrics as the most efficient way of gauging efficiency of my campaigns and as well incorporate the traditional metrics so that I can have a 360 degree view of the performance (Fisher, 2012). Fisher, L. (2012).Quantifying Digital Brand Ad Effectiveness: Finding the Right Mix of Meaningful Metrics. e-Marketer.Retrieved from Naquin, C. (2015). â€Å"Newspapers: towards the end of the traditional  medium?† Culture Exchange. Retrieved from