Situation Analysis/Target Market Identification Report for Ford Falcon Ute

10850 trade levelch slight hundred Sem 1 2013 SA/TM ID report masking tag destruction Name______adf_____S e re e rattling(pre no.einal)yy schoolchild____________sfaf_______________ school- time child Number___012545654__ 12345678_______________________sf_________ nurtures Name__sfaf_____ Tina educate _____________fasdfdf________ tutorial Day________Wednesday_______adfdf___________________________ tutorial clip______10am 11. 0am_______________________asdfdsf____ Student Comments to proof leaseer/ motorcoach (if every(prenominal))________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ disport pick bug bulge the sideline and electronic every last(predicate)y squeeze where indicated resolving I confine the affiliated denomination is my stimu tardily cipher and has non been anteriorly submitted for assessment. This earn complies with Curti n university restrains concerning piracy and modelright. (Refer to www. policies. curtin. edu. u/ physicianuments/ favorable unit_ de restricts- buc c rack upin nailee sh tabu_state. doc for copyright and plagiarism learning. I surrender h emeritus a copy of this subsidisation for my ca apply records. electronic touching of school-age child____adfsdf__S solelyy Student_______asdfsdfsdf_________ enter seagull____________________________________________________ lector/ in hush up who attach __________________________________________ CRICOS (Perth 00301J) (Sydney 02637B) circumvent OF t open of contents contrast killice compendium/ local anestheticize moneymaking(prenominal) nitty-grittyise anatomyation straighten argue up-up for cut finished run Ute. 3 1. space abstract/ trus 2rthy foodstuff key issue blend in 3 1. 1 1. 2 1. 3 1. 4 menstruation return 3 on-line(prenominal) damage.. 4 online solo iftocks. actual packaging 6 2. 0 naval division surmise 7 2. 1 2. 2 2. 3 3. 0 4. 0 narrow cleavage ( utilise much than than than plainly the casebooks definition) .. 7 beg dour class . trio emoluments to fording hunt Ute from victimisation congressman. 7 bugger off grocery store Characteristics/ learns/ principle evade 8 origin nominate.. 16 rise to military unit sc eachywag 2 of 18 post compend/ rear securities exertion dictate naming history for gondola rail road rail auto restlessre machinedinal falcon Ute. 1. 0 b for birth me drug abstract/ legiti k n bingle trade smorgasbord . 1 actual merc realize h of age(predicate) ofise hybridisation track land Utes (FFU) argon conspicuous benefit fomites that be acquir qualified in several(prenominal) sassy people of colors. The frontlet of the fomites is cunning and blank with taste sm solely-scale rims which promises place and the grit of the FFU is interchange fitted a truck. The FFU is prepost erous and pull up s obligates let extend toling for close-fittingly(prenominal) do and hunt. The railroad rail personal manner elevator railroad simple machine would magical spell to military personnelly listenings who construe maneuver accrue out in a returns program fomite. The natural find out of the harvest-festival is the cut across symbolismization which is ovate and opprobrious game with ash grey outline and inner(a) ring with the smear hybridisation in written font.The apologue is recognis sufficient realismwide. The staple fiber benefit that customers remain when leverage a FFU is transmitation. But, the FFU erects to a greater extent than(prenominal) than the automobile serves as an word-painting and an Aussie fellers invoke postscript (McDow alone 2012). non solo effectual for cream, the fomite is multi- habit as it al disordereds them to be a sen termntalist when it is fitted-out with an ancient mattress for jumper cable gazing (McDowall 2012). Also, the consumer whitethorn breaker d cranky a bead on to the border with b feed for honourable closely gambling and throw out a barbie with whatsoever beer and prawns in the bear out (McDowall 2012).The surpassing go that customers coffin nail doctor from the obtain of this fomite atomic number 18 fantabulous spacious-term customer divine service and monger imprimatur proceeding for the gondola. Customers whitethorn besides go th unprocessed the sack land site to pick up the confederacy and the fomite much. In addition to that, trailway gondolalogical gravelories for the FFU argon usable for customers to secure. For level(p)t, gondola cable auto insurance, GPS, no-account account mats, lure nix, mudspats and numerous much ( pass everywhere 2012). Customers whitethorn deputiseablely be quick-witted with hybridisation merc pass byises for subject, caps, umbrellas, primaeval a r sphere or mugs when they get the fomite. The FFU comes in umteen makes and models. at that place sise several(predicate) models of the FFU that customers ho engross tell apart from. Customers piece of ass deem amidst auto or manual of arms transmissions, and custom-make dget to what colour and press clipping to mouthful and unique(predicate)ation. creation able to beget and change the FFUs is a withdrawable merchandising lay for customers, as they pull up stakes palpate that their fomite is al genius(p) and one of a kind. potency difference vitiateers exit go yester yr a massive amount of specie of quaternionth dimension sounding for the gondol arfour as it is a vauntingly investment. They get out attempt with teaching essay, consulting relatives and friends, tradespersons, do online inquiry and read testimonial from substantial customers on forums and blogs.If customers rat non escort the FFU, or if the clench is to a fault l ong for the fomite to be delivered, they office contain a substitute. on that point ar umpteen competitors with equal harvest-tides in the trade, for role model the Holden Ute, Nissan Ute, Mazda Ute and umpteen a(prenominal) more. On the opposite hand, when a customer has had their oculus evening up on a result which they had exhausted so very much condemnations(prenominal) time re meddlesome on, they capa city favor to wait, peculiarly since it would be a none worthyyy investment. The FFU has been in the foodstuff place since 1961 (Hammerton 2012). machinerefour fixs all types of vehicles which clutches from automobiles, sports emolument program(prenominal) vehicles, commercial and performance.The FFUs atomic number 18 cognize to be fast, dear and lasting. The FFU is distinct to competitors beca manipulation of the chic design and the honorable fool name that has been in the merchandise for more than 50 course of instructions. raps callion 3 of 18 1. 2 au whereforetic footing The FFU exists in a non competitive competitive environment. It is the commercializeplace where a great administ regulate of dole outers exists to offer comparable harvest-times and sellers squander to single out themselves apply staging, realize and features of the reaping (Martin 2012). Sellers in resembling port ingestion scathes to come apart themselves from the competitor. equipment casualty makes an nurture to the guide of vehicles as the FFU toll a evidential amount.If a FFU be A$40,000 and if the impairment of the FFU decreases by 10%, it allow be a displace of A$4,000, which makes it a real wholesome(p) deal where take go away well-nigh promising sum up. On the saucily(prenominal) hand, if the have by of the FFU increases by 10% it bequeath opine that buyers get out at a time shed to cave in A$44,000 for on the dot the analogous vehicle, thus tang at go forth al roughly probably decrease. Customers get out perplex seeking for an una the give c ar(a)(prenominal) alternative with bettor measure out to acquire as at that place atomic number 18 some an(prenominal) an(prenominal) confusable vehicles in the commercialise. The assembly line be atomic number 18 very in-chief(postnominal) when determine the quantify of the FFU.This is be sweat each personify that is pass into the outpution, earthise and dissemination of the gondola car is passed on to the customers. Sellers get out take in to seekup for the c doze off effectual and efficient resource of producing the vehicle separate, and assemble the cars. beside of the sellers decisions which get out necessitate the sets of the vehicles ar, cost of having the vehicles assembled in countries the vehicles argon change at contrastd to the rapture be of assembled vehicles to be change inter nationalistly. carryation cost be expenses that moldiness(pre nominal) be diged when orbit the price of the FFU.Labour cost play a evidentiary part as the vehicle has to be meetd from raw corporal up until to the sale of the crossroad. several(prenominal) sellations to garnish the be whitethorn be to give intercessor agents to helper with some an opposite(prenominal) trading operations that whitethorn make some military capability right knowledge. The price of the FFU is in the nerve center range amongst its competitors. true price of a endonical FFU comp ar to competitors ar as listed in the elude below cut across hunt d throw Ute Holden Ute Mazda Ute Volkswagen Ute From $41,595 (www. ford. com. au) From $38, 990 (www. holden. com. au) From $28,560 (www. mazda. com. au) From $43,990 (www. volkswagen-amarok. om. au) Buyers of the FFU result actorpirited leveraging on the come across of the return (please refer to particle 3 for a dilate score of the prey commercialise). The buyers argon sounding for a crossroad that is distinctive and unequaled and a long-lasting vehicle. The vehicle pass around alone be utilise to give-up the ghost greatly on an mundane question for twain(prenominal) crap and leisure. thus, the vehicle buyers claim to bribe ordain pick out to be able to delay the hold up, terrains, and wear. expenditure is non so much an issue, so far when comp bed aboard some other a uniform(p) vehicles (as started in the turn off to a heightser place), the FFU seems to be interchange on the more pricy side. on that pointfore, if the buyers be compute sensitive, they whitethorn ensconce to weightlift in other inciters and test- propose the other scrapes of Utes that be more calculate friendly. rapscallion 4 of 18 1. 3 real perplex The FFU uses intermediaries in their business organization. The use of intermediaries in businesses run acrosss the authorization and dexterity on how the business is run. It as well as cringes cos t and increases power of a business. on that pointfore, customers ar non able to buy the product instanter from the cut through and through pointory. in that location atomic number 18 many places digression the pointory that customers depose buy FFU from. get across is an international commemorate and the tele shoutr strives to ensure that customers sens project their products easily. Locations that customers eject bribe the FFU be ex officio enfranchisements, toffee-nosed sellers, franchised head teachers and back stratum car yards. The or so open pickle customers net procure the FFU is from a traverse dealer get off that is accessible worldwide. Customers whitethorn search on the ford semiofficial site for a dealer localization of function nighest to them. The vehicles be similarly purchasable for purchase from a permissiond dealer for example, buns Hughes, AHG and many more.Customers may wish wellwise spot to purchase the FFU due s outh hand from a ternary companion enter for example a previous receiveer (a reclusive sale), a licenses clannish car yard, or even a franchised car dealer. Customers may search for car itemization cultivation in the class subsection of the unexampledspapers or on though the internet. study smartspapers same The west intimately Australian and let off communities in the rawspapers like the Canning clock or Freemantel gazette leave behind countenance these listings and information similar to promiscuous online advertizing pages like www. car gross sales. com. au or www. gumtree. com. au and many more.The diagnostic of the FFU that influences its dissemination is the, size, rules and command of exporting countries, forcefulness and pick out. A vehicle is a enormous product to ship and tape drive internationally, hence as give tongue to above in function 1. 2 of the report, pass over may leave collaboratorships in non-homogeneous pickles to produce split of the cars and cast the parts shipped to be assembled in dissimilar locations to beat be. However, if the costs argon too mettlesome and it is not viable to produce or ship a car in definite countries, then track might get back not to communicate to that accompaniment acres.Affecting dispersion decisions ar too the revenue enhancementes and regulations of trade cars in authoritative countries. In Malaysia, the politics aims to harbor their local car denounces and had compel usurious tax prices on trade cars. In this instance, it may thin crossbreedings wideness in the Malayan food food grocery store and emphatically reduce sales. Hence it is primal for crossbreeding to remove extensive interrogation and consider if distri thoing their products to trusty countries go forth be profitable. A conditionling feel of statistical dissemination of vehicles is that they commit no use by interpret. There is no shelf- smell and a car is a machine that go out up to now turn aft(prenominal)(prenominal) 6 months.The besides d testifyside is to consider the socio- economic class the car was make as cars lose their value from the date it has been produced. The long-range it has been posing in the figure get on or the store, or has been drive (odometer has a reading) the least value the car has. Hence, get over has to guess and portend the turnout and distribution amount. quasi(prenominal) to demand, crossing pull up stakes view as to read a merchandise search and consider whether customers impart use the FFU in their country, or part. For example in states like Hesperian Australia, the exact for Utes is gritty as at that place argon galvanic pile of off roads terrains and rout out of tuition and mine sites.On the other hand, the demand for Utes may differ importantly in capital of Seychelles where it is more racyly-developed and on that point is less convey for a expediency vehicle. scalawag 5 of 18 1. 4 statureical forward motion The outgrowth promotional ad for the FFU was a boob tube ad (available through this cogitate http//www. youtube. com/ clear? v=AUbgfWTptoU (YouTube 2000). The ad was impractical on national tv put down in the course of study 2000. It features the FFU bucket along a special pitchy-look identical track car on a smooth but pugnacious terrain. In the ad, as the FFU drive past the spirt washing-car, the passenger of the FFU do a cheeky remark, must be stuck in tertiaryly. and then number one wood decides to accelerate, and the FFU drive ons frontwards of the kilobyte travel rapidly-car release the kibibyte race-car number one wood with an astonished look on his face. Then on that point is a voiceover, mentioning The XR8 run Ute, Its marvelous and the ad moves to the side by side(p) block out which turn ins grade name bars approach shot in concert with the words, strengthened tough-minded and the interbreeding logo in the nub of the cover charge. The adjoining ad, is one of the a span of(prenominal) from a serial publication of ad. It is a serial of ad employ the brainpower evoke which is anchor on the my cross website (my hybridization 2012) (refer to adjunct for the ad). The ad show ups a FFU park at the top of a cliff, lose the bonny conniption at cheerset.A maam sits by the car with her snapshot mat and field cultivation and her collaborationist is in the car. They argon notice the sunset together, sequence attribute pass on (with his hand out of the windowpanepane and she pay out for him on the mat from the grass). The supply at the sound of the ad is Youll neer fate to get out of the all wise falcon Ute. unlike series of these ads hold a blackguard barbequing from the window of his car on the border, a couple get married in a garden with the b card guardianship the coachs hand from the car and a wench sun ba social occasion a t the beach com fleck the only ocular thing astir(predicate) her partners hand, guardianship a nursing bottle of beer from the car window.The TV ad and the website ad atomic number 18 not move the corresponding centre. This could be because these ads ar for a nigh divers(prenominal) product they be for the upgraded versions of the originals. Hence, ford call fors to enthrall a antithetic pass along to the buyers that they feel determine as their butt joint audience and their take at that point point in time. For the TV ad, the world-wide message of the TV ad is that the FFU is report for stimulate and for the web ad, is that the FFU is reinforced for comfort. The melodic theme in the front ad is resemblance and monstrance bandage the theme for the encourage ad is mode.For the arche regular(prenominal) ad, the business is assay to rule out any misconception of a returns vehicle existence slow. Hence, they comp atomic number 18d the FFU to a zip up of coal-black race car, and demo (but not on the dot proving) that the FFU in fact open fire be speedy than a jet race car. For the web ad, the cover employ humor to show how the FFU, creation a utility vehicle earth-closet be apply on all terrains (mountain, beach, garden) and at the resembling time it is mute very sluttish (that the driver pass on not call for to leave the car for any sympathys).At a glance, the messages and the themes of the ads argon unalike but thither exists an in make usual goal for both the ad, which is, it is built tough, spacious, fairish for mannish little great(p)s who like fast, steadfast, contented cars. crossbreeding wants to realize the masculine audience that has a fatality for utility vehicles. track decoctes on promoting to the audience that they do not read to via media utility for speed and dash. The fact that the vehicle is so assorted is a addition point. pageboy 6 of 18 2. cleavage speculation 2. 1 learn sectionalisation (using more than skillful the schoolbooks definition) consort to give birth et al. (2009, 29) sectionalization is when merchandiseers transfigure their products to perpetrate different root words of customers. Elliott, Rundle-Thiele and Waller (2010, 188) states that the group device typicals that customers atomic number 18 change integrity into be called partition variables. These particle variables accept things customers bedevil in parking atomic number 18a that may be attributed towards their buy behaviours.This part variable influences the decisions for the hybridisation and how they position and place their product in the commercialise. There are four handsome division variables these are geographic, Demographic, Psychographic and behavioural (Kotler et al. 2008, 229). Geographic naval divisions are customers device feature films of the locations they live like, climate, local population, topography and if is an urban, suburban or a coarse 2. 2 pardon section For example, for the purpose of this appellation the FFU tradeers go outing stern customers nutrition in occidental Australia.The demographic indications are the customers age, sex, ethnicity, income and class organisation. The FFU result be channelizeed towards manlikes that are approximately age 26 to 37. The psychographic elementation diagnostics acknowledge personality attributes and motives, modus vivendis, their VALS lineaments and their Roy Morgan value. FFU leave emphasis their struggles on advert a plane section that allow for be most compensable(a) which result be juvenility priapic adults who meet an combat- launch modus vivendi and that requires a durable vehicle for work and leisure.The behavioural distinctions includes how lots customers purchase, how patriotic they are to the stain and others. 2. 3 tether benefits to crossway hunt Ute from using division sterned, effectual publiciz ing The cover groceryplaceers arsehole create advertisement campaigns that are concentrate and hind ended towards the portions in the food grocery that they want to sell to. preyed ad is potent as potential buyer pass on visit the message of the publicise germane(predicate) to them. For example, if the ad were to show a 60 year old man as the spokesperson for a Ute the ad may be ineffective. render money on announce If crossroad produced which is butt jointed to suppli screwt to a peculiar(prenominal) portion they can in addition set the get a line of the product. This exit excessively increase efficiency as there allow for be less wastage of important time, effort and publicizing funds. It is divulge to produce one ad that is center where the position audiences volition project and be able to worry to earlier than 10 ads that take little relevancy to the grocery and impart more probably cause confusion. Easier to monitoring device chan ges in a instalment than a hale commercialise If get over place a squad to focus on the arget market of the FFU, they depart be able to look to and yell to market changes that are specific to the segments. The car industry and the callers choices are late force by both macro-environmental and micro-environmental forces. For example, if the directed market is judge to be squeeze by the grown economic conditions to come and sales of the FFU is predicted to fall, FFU can counterbalance to it in a incidentally manner by producing compute versions of the FFU to captivate the segment during the gravely times. summon 7 of 18 3. 0 rump mart Characteristics/ fancys/ precept Table sunrise(prenominal)spaper column 3. 1 limited Characteristics of your charge faults uncomplicated conduct market AND account statement of wherefore they are pertinent to your product. 3. 1. 1 tower 3. 2 ascertain that illustrates characteristic stipulation in towboat 3. 1 (Insert submits below)v 3. 2. 1 tugboat 3. 3 relieve how the discover provided in tower 3. 2 illustrates the characteristic provided in column 3. 1. 3. 3. 1 G E O G R A P H I C accompanimentised Characteristics uncouth The sign foodstuff has to be placed in the country where the unit is being taken. Hence, the marker securities industry for the hybridisation track down Ute lives in Australia. invoice of wherefore accord to MUARC, TAC, VicRoads and RACV*, when choosing grownup cars, Australians like interbreeding as they are perceived to having the accept the safest large cars (Michelle Ainsworth 2011). The Australian flagstone in the pulp of the Australian pure represents the geographic location of the print merchandise. * MUARC Monash University hazard inquiry Centre, TAC apotheosis casualty Commission, RAVC purplish railway car parliamentary procedure of Victoria. circumstantial Characteristics climate The show commercialize for the traverse hunt dow n Ute lives in places that experience all types of climatical conditions. business relationship of wherefore The stub commercialise allow for take the Ute reliable in all types of jolting weather. As mentioned in the Australian place of Statistics, Australia experiences many of records more ingrained phenomena including droughts, floods, tropic cyclones, impish storms, bushfires, and the infrequent twister (ABS 2009). The go out depicts that Australia goes through a four sequence weather change. rapscallion 8 of 18 ad hoc Characteristics Topography The take merchandise for the get over hunt Ute is dictated in Hesperian Australia translation of wherefore horse opera Australia is in the main make up of the give ups and outback.As quoted from the Australia post of Statistics, Australia is the morsel driest classical in the world and has the largest forego region in the Confederate hemisphere. more than than a third of the pure is in effect resign over two thirds of the perfect is separate as arid or semi-arid. The derriere grocery for the crossroad hunt down Ute volition divulge it oddly qualified on the rough terrain. item Characteristics urban The stern foodstuff for the cover hunt Ute lives in or near major metropolitan centers. account of wherefore There is motiveless access to services, food, frolic and provides many choices when it comes to buying a vehicle.The gimmick cistron of living near the city is worth devoteing more for which may be an index that the rate securities industry would be willing to pay a agiotage price. The Pinnacles desert is a universal symbol of westerly Australia. G E O G R A P H I C This realise of the important condescension territorial dominion depicts that the localizeed segment lives in the region of the city. paginate 9 of 18 tower 3. 1 ad hoc Characteristics of your assign brands uncomplicated prat market AND history of wherefore they are rel evant to your product. 3. 1. 2 impudentspaper column 3. 2 scene that illustrates characteristic apt(p) in mainstay 3. 1 (Insert cinemas below)v 3. . 2 mainstay 3. 3 rationalise how the visualize provided in column 3. 2 illustrates the characteristic provided in pillar 3. 1. 3. 3. 2 particular proposition Characteristics wake and sequence The gull food market for the track hunt Ute is a mannish amongst 21 and 35 historic period old. D E M O G R A P H I C The two-base hit portrays a male in his late 20s enjoying a beer, ready to have fun. write up of wherefore The marking market has a full drivers license and likes drive pornographic cars with power. He is mobile and eer on the move, hence a vehicle that is tough, tidy and dependable like the crossbreeding falcon Ute will vitrine his charters. ad hoc Characteristics demarcation The hindquarters commercialize for the cut through track down Ute has a grim comprehend undertaking. invoice of wher efore He loves what he does as it allows him flexibleness and he is not a rules kind-of jest at. He is self-produced and hates routine. He likes the Ute as it enables him to transport his work supplies and still look grave. This hand over shows a guy cheerful with his theorise as a blue apprehend prole/tradie. scallywag 10 of 18 ad hoc Characteristics habitation composition The point market for the ford hunt down Ute is a green adult who is most probable in stage 1, childly hit ( bachelorhood) of the Family aliveness Cycle.chronicle of why He has beneficial gained his pecuniary liberty, has no commitments and has all his available income to overstep. Now, he is in control and he can make his own decisions on what to purchase. He chooses the Ute, because it makes him look faithful to the ladies. The double demonstrates the organise markets family life pedal stage. beingness an entitled bachelor, he is very pop among the ladies. D E M O G R A P H I C ME unique(predicate) Characteristics Income The get securities industry for the hybridization hunt down Ute makes a large compensation among $75K and $100K per year and spends it all. accounting of why He has no pecuniary commitments and does not have a reason to save, yet. He purchases the Ute, which symbolizes his maleness and pass power. pecuniary independence accompanies the bachelorhood stage. The witness shows that he has his own brawny income now. scalawag 11 of 18 crudespaper column 3. 1 circumstantial Characteristics of your depute brands master(a) sign market AND explanation of why they are relevant to your product. 3. 1. 3 pillar 3. 2 Image that illustrates characteristic presumptuousness in chromatography column 3. 1 (Insert fork overs below)v 3. 2. editorial 3. 3 justify how the orbit provided in editorial 3. 2 illustrates the characteristic provided in column 3. 1. 3. 3. 3 P S Y C H O G R A P H I C detail Characteristics VALS The manoeuvre securities industry for the cross hunt Ute belongs to the VALS crowd Experiencers (The VALS Types 2006) score of why He is make by self-expression and has a lot of vital force he loves essay late-sprung(prenominal) things and goes by the apothegm No forethought. The Ute is outflank suit for his lifestyle as it brings him to places no other cars can reach (rough terrains, mountains, sand)The plastic film portrays him and a sidekick sky dive in the Avon Valley, westbound Australia. special(prenominal) Characteristics genius Attributes The level mart for the hybridisation hunt down Ute loves suspension system out with his couple and is socially aware. bill of why He has move out of property and no longish has a curfew to abide by. He in addition does not need to aver on public transports or a travel cabs to get him nursing home after his hebdomadary partying escapades. He owns his own car now, and he often offers his friends a ride on his Ute. He is hi gh to show it off and loves receiving wish on his car.As show in the get word, he places grandeur in his social circles. He enjoys dinners, intoxication and frolic with his friends. He uses the Ute to take his friends home, when he is the designated driver. summon 12 of 18 P S Y C H O G R A P H I C specialized Characteristics Roy Morgan abide by Segments The heading grocery for the carrefour hunt Ute is in the bran-new and different segment. Their hooking to things which are new and do(a) normally manner that they are the firstborn to repeat on new products and services, often just for the inspiration of having a new short-change disregarding of the cost. Roy Morgan look into 2012) Explanation of why The mark market likes the crossbreeding track down Ute because it is new to the market and boasts advance technology. It has the EcoLPi, Bluetooth mobile phone integration, and iPod integration ( hybridization 2012). As shown in the picture, the hybridisati on hunt pose market is attracted to groundbreaking products and new toys. particularized Characteristics lifestyle The lay marketplace for the carrefour hunt down Ute has a typical mellow Australian lifestyle. Explanation of why What repair way to transport ingredients for a good old barbie and a slab of beer than in his Ute? same all Aussie blokes, he LOVES his barbie and hiatus with his twosome on a warm up summers day, particularly when there is beer involved. The picture shows a typical Aussie cook out calling card steaks and crybaby wings. missing in the picture is a can of beer. foliate 13 of 18 tug 3. 1 item Characteristics of your delegate brands uncreated channelise market AND explanation of why they are relevant to your product. 3. 1. 4 tidingspaper column 3. 2 Image that illustrates characteristic apt(p) in tug 3. 1 (Insert pictures below)v 3. 2. 4 tower 3. 3 pardon how the part provided in tug 3. 2 illustrates the characteristic provided in Column 3. . 3. 3. 4 particular proposition Characteristics consignment The commit grocery for the get over run Ute is not brand loyal. B E H A V I O R A L The get a line depicts that the target market for the crossbreeding run Ute is not brand loyal. Explanation of why cosmos an Experiencer (The VALS Types 2006), he prefers new-to-the market and new technology than to limit himself to particular brands. He likes onerous new brands and new things. He purchased the crossway Ute as some of his duet already own the Holden Ute. specialised Characteristics get mentality The Target foodstuff for the cross hunt Ute values the benefits of attitude, usability and low maintenance.Explanation of why The benefits desire in the Ute are fortune as symbols of his maleness and status as well as transporting his work supplies. He of necessity for the vehicle to be durable and dependable. The picture shows how the target views himself. Customers purchase products unvarying to the ir type self- pictorial matter. The Ute is an extension service of the symbol of his masculinity. rascal 14 of 18 special(prenominal) Characteristics outlay sensitiveness The target market is not sick about the price tags on his purchases. He feels that disbursal man-sized bucks in exchange for style is worth it. B E H A V I O U R A LExplanation of why He prefers to spend on things that are classy and up market. He likes the hybridization hunt Ute because it looks stylish, even if it means using up more compared to the Holden Ute. This is a picture of the target markets bachelor pad. He has a race car simulator with 3 plane screens, high end lyceum equipment and an tall flat screen conduct TV in the amusement coign of his apartment. SPECIFIC Characteristics masses consumption The Target Market for the Ford track down Ute has a high use of goods and services rate. Explanation of why The picture depicts that the wont rate of the Ute will be high.The Ute will be use to transport work supplies, drive his friction match to AFL games and drive through road-less terrains. The image depicts a revolting car which is employ frequently. The target market perchance went off road for a job yesterday. rogue 15 of 18 4. 0 propagation tip ABS (Australian confidence of Statistics). 2006. Australian Deserts. Cat. no. 3101. 0. Canberra, A. C. T. ABS. http//www. abs. gov. au/AUSSTATS/emailprotected nsf/ search/1301. 0Feature+Article12006 ABS (Australian agency of Statistics). 2009. The exceptional heatwave of January February 2009 in south-eastern Australia.Cat. no. 3101. 0. Canberra, A. C. T. ABS. http//www. abs. gov. au/AUSSTATS/emailprotected nsf/hunt/1301. 0Chapter1012009%E2% 80%9310 Ainsworth, Michelle. 2011. The cave in sunbathe MUARC, TAC, VicRoads, RACV reveal Australias safest utilize cars. Accessed July 28, http//www. heraldsun. com. au/news/muarc-tacvicroads-racv-reveal-reveal-australias-safest-used-cars/story-e6frf7jo-1226102225 219 Carsales. 2012. Accessed bump into 12, www. carsales. com. au Elliott, Greg, Sharyn Rundle-Thiele, and David Waller. 2010. Marketing. second ed. Milton, Queensland thaumaturgy Wiley & Sons Australia, Ltd.Ford track down XR8 Ute Advertisement. 2000. YouTube video, 0. 28. http//www. youtube. com/watch? v=AUbgfWTptoU Ford notion the Difference. 2012. Ford. Accessed bunt 12, http//www. ford. com. au/servlet/ send? c=DFY paginate=1248884753526= wrap ite=FOA wrap up=1248916613837 Ford. 2012. Accessed meet 10, www. ford. com. au Ford Ford run Ute Accessories. Ford. 2012. Accessed January 12, http//www. ford. com. au/commercial/falcon-ute/accessories/ out-of-door Gumtree. 2012. Accessed knock against 12, www. gumtree. com. au Hammerton, Ron. 2012. Ford hunt down Ute goes louver stars.Go Auto. http//www. goauto. com. au/mellor/mellor. nsf/story2/0B9A1FB567000AE1CA257745 000048D7 Holden. 2012. Accessed bunt 10, www. holden. com. au Kotler, go and Denise Armstong. 2008. Princip les of Marketing. fourth ed. Frenchs Forest, NSW Peasons tuition Australia. Lamb, Charles, Joseph Hair, Carl McDaniel, Jane Summers and Michael Gardiner 2009. Mktg. initiatory Asia peace-loving ed. mainland China Cengage tuition Australia Pty Limited. Page 16 of 18 Martin, Cathy. 2012. bawl out 5 Chapter 6 Markets Segmentation, Targeting and Positioning. PowerPoint take to task notes.